Sigma Foods is seeking an experienced Trade Marketing Manager to develop and execute strategies that drive brand growth, strengthen customer partnerships, and enhance performance across channels and categories. This role will partner closely with Marketing, Innovation, Sales, and other key functions to translate consumer, category, and shopper insights into impactful trade marketing programs, customer initiatives, new product launches, and point-of-sale strategies.
The ideal candidate brings strong trade marketing and commercial experience, a strategic and analytical mindset, and the ability to turn market and performance insights into clear, actionable recommendations. This is an opportunity for someone who enjoys identifying growth opportunities, bringing strategies to life in the marketplace, and collaborating across teams to make a meaningful impact on brands, customers, and business performance.
Position Summary
Develop and implement Trade Marketing and Customer Development initiatives that support company objectives and drive growth across assigned channels, categories, and customers. Partner across Marketing, Innovation, and Sales to translate consumer, category, and shopper insights into effective strategies, programs, and marketplace execution.
Essential Job Functions
Design, implement and execute channel/customer campaigns, objectives, Consumer / Category insights, Category, Trade & Shopper Strategy, methodologies and global tools; manage brand performance; communicate, collaborate and present information; provides recommendation based on data; ensure GDSN, POS, Marketing Communication are accurate, aligned and compliant.
Define Business Strategy by Category; monitor unoccupied market niches; advise opportunities (i.e. quick profit, middle & term vision actions); propose criteria and calendar to product rationalization; oversee syndicated data reporting and analysis, measure KPI including but not limited to market share acv and sales trending.
Develop and coordinate plans and relationships with below the line (BTL) agencies; collaborate and communicate product benefits and brand value / equity; plan, secure, and execute key trade shows; identify alternative opportunities that further support the business; review, refine and monitor Trade Marketing Plans Implementation; approve strategic point of sale plans.
Develop, implement, and manage new product launch campaigns at the channel and customer level; collaborate with assigned stakeholder(s); evaluate impact of innovation products implemented in channel and customer; recommend strategy implementation including but not limited to Shopper Marketing.
Co-design Brand Activation Plan at POS; manage POP, merchandising, inventory, and new products / promotion availability; recommend shopper insights and customer information; negotiate point of sale materials.
Develop, track and control trade marketing budget; collaborate with marketing leads to develop and supervise regional trade marketing budget.
Ensure metrics are tracked and measured; communicate results; provide recommendations to stakeholder(s).
Forecast new products including rolling booking based on analysis; ensure analysis of sales volume, new customers, price, and profitability; generate Demand Planning for Campaigns, New Products and Promotions.
Hires, trains, supervises, and establishes schedules, work assignments, project plans, career development, performance goals and evaluations, resolve disciplinary concerns, and/or termination of assigned personnel.
Validate profitability of trading conditions; recommend pricing proposal; generate guidelines for prices; manage promotional and portfolio strategies, incentives and project implementation.
Other duties as assigned.
Requirements
Minimum Qualifications
Bachelor´s degree in Business, Marketing or related field or equivalent work experience
Two (2) years of Trade Marketing and/or Category Management experience.
Three (3) years of consumer-packaged goods…