Simon & Schuster is seeking a Manager, Social Media & Audience Growth to help grow our audiences by creating compelling social-first content, identifying emerging platform opportunities, and bringing our books into the cultural conversation.
Reporting to the VP, Content Marketing & Brand Development, this role serves as both a platform strategist and content creator—leading the day-to-day strategy and execution for TikTok, TikTok Shop, and YouTube while helping define how readers discover Simon & Schuster's books across emerging platforms.
Working across every publishing division, you'll collaborate with marketers, publicists, authors, creators, and internal partners to identify compelling stories, amplify frontlist and backlist titles, create engaging original content, and connect books with new audiences.
Platform Strategy & Daily Programming
You'll lead both the strategy and day-to-day execution for Simon & Schuster's corporate presence organic across TikTok and YouTube while also supporting social commerce needs for the TikTok, YouTube and Meta shopping platforms. This includes:
Developing and maintaining editorial calendars across your platforms.
Writing, editing, publishing, and optimizing daily social content.
Managing publishing workflows through Sprout Social, Airtable, and native platform tools.
Monitoring platform performance and continuously refining programming based on audience insights and emerging trends.
Staying current on new platform features and recommending opportunities for experimentation.
Champion Books Across Simon & Schuster
One of the most important responsibilities of this role is helping readers discover books. You'll work closely with imprint marketers, publicity teams, editors, and authors to identify opportunities to:
Develop original social-first concepts supporting frontlist and backlist publishing priorities.
Amplify existing imprint and author marketing campaigns across your platforms.
Extend the lifecycle of books through creative storytelling and platform-native content.
Identify cultural moments, online conversations, and trends that create opportunities for book discovery.
Create Best-in-Class Social Content
You'll be one of Simon & Schuster's primary content creators, developing engaging social-first programming that reflects both our editorial voice and the unique culture of each platform. Responsibilities include:
Creating engaging short-form video, photography, graphics, and written content.
Capturing content at author events, consumer festivals, book launches, and other company initiatives.
Experimenting with emerging formats, creator trends, and storytelling techniques.
Collaborating with Video Production, Website, Events, Multicultural Marketing, Advertising & Promotions, and Design on integrated campaigns.
Ensuring every piece of content feels authentic, timely, and native to the platform on which it appears.
Grow Our Audience
You'll use platform expertise, audience insights, and editorial judgment to expand Simon & Schuster's reach across emerging and high-growth social platforms. You'll:
Monitor audience behavior, creator trends, and platform developments.
Identify opportunities to participate in cultural conversations in authentic and meaningful ways.
Develop programming that encourages community participation and book discovery.
Support audience growth goals established by the VP and Senior Manager.
Lead Social Commerce & Platform Innovation
Social media continues to evolve beyond discovery into commerce. You'll help lead Simon & Schuster's social commerce initiatives by:
Supporting shop strategy and affiliate marketing initiatives on TikTok, YouTube and Metas
Building relationships with creators and affiliate partners.
Identifying opportunities across TikTok Shop, YouTube Shopping, Meta, and emerging commerce platforms.
Monitoring platform updates and recommending new commerce opportunities.
Helping educate imprints and authors on social commerce best practices.
Collaborate,…