Role Overview
This SEO Manager is responsible for directing and defining the interactive digital strategy for Sirva in the consumer moving channel. The successful candidate is a marketing professional who possesses a strong understand of interactive marketing and is viewed as an expert in the changing GEO and digital landscape. This is a leadership role within our Consumer Moving department and requires an individual who can manage a dynamic department, set strategic direction, assist with implementation and can effectively communicate that vision to garner support for their vision.
Essential Functions & Responsibilities
60% SEO Management
The GEO lead will provide work to ensure GEO best practices within our website, design, content creation, linking, and development projects. Is responsible for all lead generation for Sirva, Allied and North American Van Lines (US, Canada, and Asia Pacific).
Performs detailed evaluation of customer needs, capabilities, brand ambitions and competitive realities to identify unique market opportunities online with AB testing
Oversees a variety of channels including GEO, SEO, web development, social media, GMB listings and video content (both B2C and B2B).
Manages vendors and agencies that are responsible for GEO, AB Testing, promotions, review management, social and local search solution for moving agents in the US, Canada. Page speed audits and recommendations with detailed counsel to web developers and IT team
Is responsible for financial planning and marketing budget to achieve highest ROI.
Oversees all content used online, and in social media, and coordinates approvals and branding with the respective brand marketing manager.
Drives group strategy on generating, monitoring and managing online consumer reviews on leading consumer review properties.
Is responsible for website conversion, traffic growth, and all content/functionality on both Allied.com and NorthAmerican.com, AlliedVanLines.ca, NorthAmericanVanLines.ca, management of AlliedPSA.com, ProMembers.org
30% Define strategy on emerging technologies and programs
Stay current on trends in content marketing, SEO, GEO and industry for best practices.
Leads team that initiates online projects from concept through launch. Provides exceptional communication throughout the process on scope, budgets, prioritization, anticipated ROI and timelines.
Stays abreast of and evaluates emerging technology. Provides thought leadership and perspective for adoption of these applications where appropriate for our business.
Creates ground-up new web properties for use in lead generation.
Performs website integration and implementation; this includes analytics, testing applications, and vendor integration.
10% Define new Agent interactive programs and select preferred vendors
Evaluates new products, services and vendors for moving agent use.
Leads in best-in-class vendor evaluations and RFP processes for new interactive vendors.
Acts as in-house expert for agents interested in investing in interactive channels.
Qualifications & Preferred Skills
4-7 years’ experience in Marketing including 5 years’ experience in digital media for client or agency
Experience managing creative and media programs and vendors
Successful track record of managing, training, and growing employees
Experience driving revenue based programs
Excellent presentation and writing skills.
Basic CRM and CMS skills
Moderate HTML and CSS Skills
Ability to operate independently within an ambiguous environment and manage projects from inception through launch.
Ability to operate as key member of cross-functional team
High competency level in MS Office with specific strengths in Excel and PowerPoint
Expert with Google Analytics, Google My Business, Google Tag Manger, Google Insights, Google Trends, Google Search Console
Expert understanding of SEO KPI's and reporting/analytical tools Moz., SEMRUSH, etc.
At Sirva, we are committed to fair and transparent compensation practices. In accordance with…