The Assistant Manager – Digital Marketing will be responsible for planning, executing, monitoring, and optimizing digital marketing initiatives across the Skechers India brand website, e-commerce platforms, paid media channels, and other relevant digital touchpoints.
The role will focus on driving website traffic, improving customer acquisition and conversion, maximizing return on advertising spend (ROAS), and contributing to online sales and revenue growth. The incumbent will work closely with the CRM, Web Development, Content Marketing, E-commerce, and Sales teams, along with external agencies and marketplace partners, to deliver integrated campaigns aligned with brand priorities and commercial objectives.
The position requires a strong combination of digital marketing expertise, e-commerce platform knowledge, analytical capabilities, and project management skills to deliver measurable business outcomes.
Designation: Assistant Manager
Role: Digital Marketing
Department: Marketing & VM
Location: Mumbai (Andheri East)
Reporting To: Senior Manager
Key Roles and Responsibilities
A. Digital Marketing Campaign Management
Plan, execute, monitor, and optimize digital marketing campaigns across Google Ads, Meta Ads, search engines, social media, display advertising, and other relevant digital channels.
Manage paid search, Performance Max, Product Listing Ads (PLA), and other performance marketing campaigns to drive qualified traffic, conversions, and revenue.
Develop and continuously optimize ad creatives, copy, audience targeting, bidding strategies, and landing pages to improve campaign effectiveness.
Monitor campaign performance against defined KPIs, including ROI/ROAS, cost per acquisition (CPA), conversion rates, traffic, and revenue.
Ensure efficient utilization of advertising budgets and achievement of monthly performance targets.
B. Website and E-commerce Marketing
Manage digital marketing activities for the Skechers India brand website, with a focus on traffic acquisition, conversion optimization, and online revenue growth.
Collaborate with the Web Development and Content Marketing teams to ensure timely execution of website updates, promotional campaigns, product launches, and seasonal initiatives.
Monitor website performance, customer journeys, and conversion funnels to identify opportunities for improving the overall customer experience.
Coordinate the implementation of landing pages, promotional content, product campaigns, and other website marketing requirements.
Support website merchandising and digital initiatives in alignment with brand guidelines and business priorities.
C. E-commerce Marketplace Marketing
Plan and execute digital marketing activities across e-commerce partner platforms, including Amazon, Flipkart, and other relevant online marketplaces.
Manage marketplace advertising campaigns, including sponsored ads, product ads, and keyword-based campaigns, to improve product visibility and sales performance.
Track advertising expenditure, sales contribution, campaign efficiency, and ROAS to achieve monthly marketplace performance targets.
Monitor seller account health, product listings, catalog performance, inventory availability, and other relevant operational metrics in coordination with internal teams and marketplace partners.
Identify opportunities to improve product discoverability, marketplace conversion rates, sales performance, and overall account effectiveness.
Collaborate with e-commerce and sales teams to align promotional activities, advertising investments, and revenue targets.
D. Analytics, Reporting and Optimization
Measure and report the performance of digital marketing campaigns against established objectives, budgets, and KPIs.
Analyze data from Google Analytics, advertising platforms, CRM tools, and marketplace dashboards to generate actionable insights.
Prepare regular performance reports covering traffic, conversions, revenue, advertising spend, ROI/ROAS, and other relevant business…