Location: Philippines
About the Hiring Company:
The Chief Commercial Officer (CCO) is a senior member of the Philippines leadership team, reporting directly to the Country CEO. The CCO shares joint accountability for the country P&L and is responsible for all commercial activity, ensuring the business acquires, retains and grows its customer base profitably.
The role oversees marketing, brand, VIP, CRM, analytics and payments/fraud operations (optional) for the Philippines market. The CCO works in close partnership with the CEO to set commercial strategy, manage the marketing budget and drive performance across all channels.
Job Responsibilities:
Commercial Strategy and P&L
Share joint accountability with the Country CEO for the Philippines P&L, with primary ownership of revenue driven through commercial and marketing activity.
Set the annual commercial strategy, including acquisition and retention targets, channel mix and budget allocation.
Lead the budget and forecast process for all marketing and commercial spend.
Monitor business performance and adjust commercial plans to respond to market conditions.
Customer Acquisition
Oversee the multi-channel acquisition strategy and ensure delivery of new player targets (CPA, volume, ROI).
Direct channel activity across affiliates, digital advertising (PPC, social, display), SEO and traditional media as relevant
to the Philippines market.
Ensure conversion strategy and tooling are optimized to maximized real-money player activation.
Oversee integrated campaign planning and execution, maintaining a consistent brand experience across channels.
Customer Retention and CRM
Oversee the retention strategy and ensure delivery of player retention, reactivation and lifetime value targets.
Direct the CRM programme: segmentation, automated campaigns, promotions and loyalty initiatives.
Oversee player yield activity across products and channels, including up-sell and cross-sell.
Ensure the customer loyalty programme is well-defined, regularly refreshed and commercially effective.
VIP
Oversee the VIP programme for the Philippines, ensuring high-value customers receive a consistently excellent experience.
Set VIP KPIs and hold the team accountable for revenue contribution, retention and engagement targets.
Ensure VIP tiering, benefits and service levels are competitive and aligned with customer expectations in the local market.
Analytics and Insights
Oversee the analytics and insights function, ensuring the business has the data and reporting it needs to make good
commercial decisions.
Ensure regular, rigorous reporting on acquisition, retention and VIP performance against targets.
Drive the use of customer data and segmentation to improve campaign targeting and player value.
Commission market and customer research to inform strategy and product decisions.
Brand and Marketing
Oversee all brand and marketing activity in the Philippines, ensuring creative output is on-brand and commercially
effective.
Direct the PR and communications strategy for the market.
Ensure marketing requirements across mobile, web and retail channels are clearly defined and delivered.
Team and Agency Management
Lead, develop and performance-manage the commercial team in the Philippines, demonstrating strong people management and business management capabilities.
Review and manage agency and third-party relationships, ensuring strong ROI from external partners.
Oversee the marketing technology stack and identify tools that improve acquisition or retention delivery.
The CCO is a senior member of the Philippines leadership team with joint accountability for country P&L alongside the Country CEO. The CCO proactively oversees the planning, development and execution of all marketing and commercial activity: customer acquisition, retention and reactivation across all channels, products and segments, with the goal of achieving profitable growth through strong KPI delivery.
Beyond owning the commercial agenda, the CCO acts as a…