Who We Are
SmartRent (NYSE: SMRT) is revolutionizing how people live and work with the industry’s only end-to-end platform designed for the rental housing industry. By uniting purpose-built software, integrated hardware and full implementation and support in one ecosystem, we help owners and operators simplify operations, cut costs and deliver exceptional resident experiences. Recognized by Deloitte, HousingWire and the PropTech Breakthrough Awards, SmartRent is shaping the future of property technology and redefining what it means to make rental housing smarter.
Job Description
The Vice President, Marketing is SmartRent’s senior marketing executive and the owner of our entire marketing strategy: brand, narrative, digital, demand, product marketing, and the team and partners who bring it to market. You’ll define how SmartRent shows up to customers, partners, and the multifamily industry, and you’ll be accountable for marketing’s contribution to pipeline, bookings, and revenue growth.
This is a role for a builder who thinks like an executive and still knows how to get into the work. SmartRent is entering its next chapter, and we’re looking for a leader who has elevated a brand and modernized a company’s digital presence before, and who can do it again at the pace and with the rigor a public company requires. You’ll set the vision, make the investment calls, and earn the trust of the CEO, CRO, and executive team as a true strategic partner.
You’ll inherit a talented core team and agency partners, with the opportunity to shape and build the organization around you as the function grows. We value leaders who create outsized impact with a lean team, invest deliberately, and scale headcount when results justify it.
This role reports to the Chief Revenue Officer, serves as a member of the extended leadership team, and is based in the Phoenix metro area (preferred).
Responsibilities
Brand and market narrative
Own SmartRent’s brand strategy end to end: positioning, architecture, identity, voice, and the story we tell customers, prospects, and partners.
Evolve the SmartRent brand as the company and platform grow, leading cross-functional brand initiatives from strategy and research through creative development, internal alignment, and market rollout.
Partner closely with Corporate Communications so SmartRent’s customer-facing brand, messaging, and launches stay aligned with the broader corporate narrative.
Build SmartRent’s authority as the category leader in smart rental housing through industry content, trade presence, awards, and industry analyst relations, in coordination with Corporate Communications.
Digital experience and web
Own SmartRent’s digital presence as a primary growth channel: website strategy, information architecture, content, UX, SEO, and conversion rate optimization.
Lead major digital initiatives end to end, including redesigns, replatforming, and content migrations, in partnership with Product, Engineering, and agency partners.
Drive SmartRent’s discoverability across traditional and AI-driven search (SEO, GEO/AEO), so we show up where operators research and buy.
Demand generation and performance marketing
Build and run a full-funnel revenue marketing engine for our ICP of multifamily and single-family rental owners and operators, with an emphasis on enterprise accounts (3,000+ units).
Lead integrated, account-based programs across paid media, LinkedIn, paid search, retargeting, email, and content, measured by target-account engagement, pipeline, and bookings rather than lead volume.
Own performance marketing strategy and spend, including channel mix, testing, and reallocation based on results.
Partner with Sales and Account Management on expansion and cross-sell programs across our installed base, driving adoption of new hardware and SaaS offerings.
Product marketing and go-to-market
Lead positioning, messaging, pricing input, and launch strategy for new products and features across our hardware-enabled SaaS…