About Smith.ai
Smith.ai runs end-to-end intake for law firms, combining AI efficiency with a network of more than 500 live, North America-based agents. Intake is a sales funnel, and most law firms aren't running it well. Smith.ai exists to fix that. We ensure every call is answered, every lead is qualified, and every opportunity that should convert, does. Built on more than 30 million calls and a decade of experience with over 4,000 small to mid-sized law firm clients, Smith.ai helps firms win more clients.
We're a lean, profitable-minded team going deep on the legal vertical, and everything we build and market is with that lens. This is a high-impact, high-ownership role for someone who moves fast, loves testing and iterating, and wants to shape the narrative and lifecycle strategy for a company experiencing meaningful growth.
The Role
We’re looking for a Senior Product Marketing Manager who brings exceptional intelligence, curiosity, and speed, to own the full product marketing function for Smith.ai. Someone who thinks deeply, writes brilliantly, and executes relentlessly. You will own the Smith.ai website and the entire lifecycle strategy, while partnering closely with Product, Growth, Sales, and Design to bring new products, features, packages, and positioning to market.
This role is ideal for someone who thrives in early- or growth-stage environments—where clarity is earned, not given; where testing beats conjecture; and where crisp storytelling paired with rapid execution can move the business forward.
Experience in legal tech, or at minimum a fluency in how law firms or professional service businesses operate and buy, is a real differentiator here.
What you’ll do
Positioning, Messaging & Narrative Shape and maintain the company’s overarching narrative strategy; translate it into clear, compelling, differentiated messaging across the website and all customer touchpoints. Experiment—A/B tests, landing page tests, and CTA optimizations—to drive continuous improvement.
Translate positioning into channel-specific copy across social, PR, email, website, and ads
Ensure message consistency across every customer and prospect touchpoint
Go-to-Market (GTM) Strategy & Product Launches Lead and execute product launch strategies, partnering closely with Product, Marketing, Customer Success, and Sales to ensure clear positioning, adoption, and prospect + customer understanding.
Create, own, and manage the launch checklist—you are the launch quarterback, and you are responsible for its success. Own end-to-end: positioning, enablement, go-to-market sequencing, and adoption tracking
Embed directly in the product pod. Adoption strategy starts in planning, not post-launch
Use launches as dual-purpose levers: driving adoption with existing customers and awareness with net new prospects
Lifecycle & Retention Marketing Build, own, and optimize end-to-end lifecycle programs for prospects and customers across email, in-app, and other channels—from onboarding to activation to retention.
Partner closely with Product and Growth to enable lifecycle tooling and to develop analytical frameworks to measure activation, retention, churn, and campaign effectiveness.
Customer Insights & Competitive Intelligence Deeply understand the customer. Continuously listen to Gong calls and get close with sales to understand customer objections, successful talk tracks, and competitive dynamics—turning insights into content and messaging improvements.
Conduct customer research to uncover insights that shape strategy. Monitor competitors, market shifts, and category trends to identify opportunities for positioning and differentiation.
Sales Enablement Sales is one of your customers. And the job is not to just deliver training/assets...it's to ensure the team actually knows how to do the things we need them to do. You're not done until they've learned it...no matter how many different ways you try.
Create and maintain resources that you’ve identified as high impact…