Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc. , a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji , Saturn, and other digital services.
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc. , a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji , Saturn, and other digital services.
We’re looking for a Senior Creative Strategist to join Snap Inc. in China.
As a Senior Creative Strategist, you will be a key creative catalyst for the business, unlocking revenue through ideas, insights, and effective creative strategies. You will independently lead higher-stakes creative strategy projects for advertisers in China, with particular expertise in Retail and export businesses—helping brands based in China connect with audiences domestically and in international markets.
You will work closely with the China Sales team, key advertisers, and their agencies to develop and implement best-in-class creative advertising campaigns on Snapchat. You will bring a strong understanding of retail marketing, e-commerce, consumer journeys, and the distinctive needs of China-based advertisers expanding globally. You will also guide peers and more junior Creative Strategists through feedback, mentorship, and the sharing of best practices.
What you’ll do
Lead creative strategy for priority China advertisers, from business objective and audience insight through recommendation, presentation, and execution.
Serve as a creative strategy expert for Retail and export-focused advertisers, translating commercial and marketing priorities into compelling Snapchat solutions.
Develop creative ideas, strategies, initiatives, and presentation materials that address client goals across retail, e-commerce, app-driven commerce, seasonal moments, and international expansion.
Partner with China Sales, account teams, and agencies to develop long-term creative strategies, partnership plans, pitches, account plans, and revenue opportunities against client and Snap business objectives.
Build trusted relationships with senior client and agency partners, understand their business priorities, and influence them to think differently about Snapchat.
Translate retail and export business challenges—including brand awareness, consideration, conversion, customer acquisition, product launches, promotional moments, and cross-border growth—into insight-led creative recommendations.
Use data, performance signals, audience insights, and creative intelligence to identify opportunities, sharpen recommendations, and improve creative outcomes.
Develop and present thought-leading advertising solutions that demonstrate how Snapchat can support both domestic retail growth and international market expansion.
Provide clear creative direction and constructive feedback on campaign concepts, design, storytelling, and execution.
Independently manage multiple projects and clients, balancing quality, speed, priorities, and attention to detail in an ambiguous and fast-moving environment.
Identify opportunities to create scalable client solutions, retail playbooks, export frameworks, and repeatable approaches that can be applied across advertisers, categories, and markets.
Collaborate with…