WHY SOCURE?
Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.
JOB OVERVIEW
Socure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will run lifecycle strategy across email and webinars, and you will build the signal-driven, agent-powered programs that decide who hears from us, when, and with what message.
This is an individual contributor role for a builder. You will define the signals that predict buying intent, then build AI agents and automated workflows that act on them in market: researching the account, writing the personalized message, sending it through the right channel, and handing warm accounts to Sales with context attached. Our marketing stack is changing, so we care more about how you think and build than about expertise in any single platform.
You will work closely with our AI-native Sales Development team, Digital Marketing, Field Marketing, Product Marketing, and Marketing Operations. Success is measured in qualified pipeline and revenue. Marketing Operations owns the platforms, data, scoring, routing, and attribution. You own the programs that run on top of them: who we talk to, what we say, and when.
JOB RESPONSIBILITIES
- Own lifecycle strategy end to end
- Set the lifecycle strategy and roadmap from first engagement through opportunity, expansion, and closed-lost re-engagement, tied to Socure’s funnel definitions and revenue targets.
- Decide which programs we run, which we retire, and where AI and automation replace manual work.
- Build signal-based programs
- Define and rank the first- and third-party signals that predict buying intent, including web and content engagement, webinar behavior, intent data, hiring and funding changes, and opportunity stage movement in Salesforce.
- Turn those signals into triggers with clear entry and exit rules, so each account gets a message that matches what it just did and Sales knows what was sent.
- Design and deploy AI agents that run lifecycle programs in market
- Build agents that act on signals externally: research the account and contact, draft personalized email and LinkedIn copy, choose timing and channel, and route high-intent accounts to Sales Development with context attached.
- Set the guardrails for every agent, including brand voice, compliance review, human approval where the stakes call for it, and monitoring so performance improves over time.
- Prototype fast with tools like Claude, Clay, Zapier or n8n, APIs, and our marketing automation platform, then turn what works into durable programs.
- Own email as a channel
- Run all lifecycle email, including signal-triggered sends, nurture, re-engagement, customer and expansion programs, and launch announcements.
- Use AI to scale personalization by persona, industry, and account context while keeping a high bar for copy, design, and deliverability.
- Turn webinars into pipeline
- Own the webinar program on Zoom Webinars and ON24, from topic selection and speaker prep through promotion, live production, and follow-up.
- Treat every webinar as a signal source: use registration, attendance, questions, and poll answers to trigger personalized follow-up and Sales handoffs within hours of the event.
- Use AI to repurpose each webinar into recap emails, short clips, social posts, and sales assets.
- Partner with Sales and Marketing Operations
- Work with Sales…