Our Story
Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace . These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
What You’ll Do
The Manager, Brand Strategy, Culture & Partnerships – Body, Hair & Play Zone is responsible for leading strategic planning and integrated go-to-market development across applicable products within Sol de Janeiro's portfolio.
This role takes an incredible product and brings it to life, translating business priorities, consumer insights, innovation pipelines, and brand objectives into culturally relevant strategies, activation territories, and integrated launch plans that drive awareness, consideration, consumer adoption, and long-term loyalty.
Working at the intersection of strategy, culture, and execution, this individual helps ensure every applicable launch has a clear role within the portfolio, a compelling consumer story, and a distinct place within culture. This role establishes and creates every touchpoint for the consumer journey, creating the most cohesive, holistic strategy to recruit new consumers and continue brand love with loyalists. This role develops strategic, disruptive, culturally relevant and commercial go-to-market plans. Partnering closely with Product Marketing, Creative, Communications, Influencer Relations, Media, Talent, Retail Marketing, and Regional Markets, this role serves as the strategic architect behind body care campaigns and initiatives.
The ideal candidate is a strategic thinker with strong consumer instincts who understands how to turn category insights into brand growth opportunities, focusing on Brand Heat.
What You’ll Be Working On
Lead Body, Hair & Play Zone Portfolio Strategy
Support the development of the long-term category vision and strategic growth agenda.
Develop portfolio narratives that clearly articulate:
Category priorities
Hero franchises
Innovation platforms
Consumer opportunities
Growth drivers
· Identify opportunities to strengthen differentiation, relevance, and consumer engagement.
· Partner closely with Product Marketing to ensure innovation strategies support broader business objectives.
· Help define where the portfolio can stretch into new conversations, behaviors, and usage occasions.
Develop Integrated GTM Strategies
· Lead development of integrated strategic briefs and go-to-market strategies and plans for major applicable launches and campaigns for market rollout and regional translation.
· Turn business objectives into clear go-to-market strategies that align stakeholders around:
Consumer insight
Strategic objective
Audience definition
Cultural opportunity
Activation territory
Partnership opportunities
Success metrics
· Ensure launches are designed to work cohesively across & drive alignment for products and campaigns. Drive cross-functional planning and partnership across:
Creative & Asset Lists
Mailers
PR
Social
Influencer
Media
Talent
Retail
Ecommerce
Regional teams
Identify Cultural & Consumer Opportunities
· Monitor evolving consumer behaviors and trends influencing applicable routines and product adoption.
· Identify white-space opportunities that strengthen category relevance.
· Develop activation territories rooted in culture, community,…