Sr Director, Product Management, Dealer Marketing Solutions (Autopoint)
Who We Are
Solera is a global leader in data and software services that strives to transform every touchpoint of the vehicle lifecycle into a connected digital experience. In addition, we provide products and services to protect life’s other most important assets: our homes and digital identities. Today, Solera processes over 300 million digital transactions annually for approximately 235,000 partners and customers in more than 90 countries. Our 6,500 team members foster an uncommon, innovative culture and are dedicated to successfully bringing the future to bear today through cognitive answers, insights, algorithms, and automation. For more information, please visit solera.com.
The Role
AutoPoint is how thousands of dealerships stay connected to their customers between visits. Today that means On Demand and Journey, proven owner marketing programs that drive service revenue and retention. Tomorrow it means a modern, omni-channel dealer marketing platform that follows the customer across the full relationship, from first lead through sale, service, and repurchase.
As Senior Director, Product Management for Dealer Marketing Solutions, you will own both. You will run and grow the current business while discovering, defining, and delivering the platform that replaces it. This is a hands-on product management role: customer discovery, problem definition, requirements, prioritization, and the discipline to say no. You will work shoulder to shoulder with development and marketing operations, and you will pull the AutoPoint roadmap across the entire Dealer Solutions portfolio so dealers get one connected customer experience from lead marketing to sales marketing to service marketing.
What You’ll Do
Current Portfolio Ownership
Own the roadmap, performance, pricing, and customer outcomes for On Demand and Journey, the live owner marketing programs that generate revenue and serve dealers today.
Manage the P&L for the dealer marketing portfolio, including program economics, campaign margin, and the levers that move retention and service revenue for dealer customers.
Protect and improve the running business while the next platform is being built; no degradation in service levels, campaign performance, or dealer satisfaction during the transition.
Serve as the executive product point of contact for strategic dealer groups and the escalation path for product performance issues.
Discovery and Customer Insight
Lead structured discovery with dealers, dealer groups, marketing agencies, OEM programs, and internal fulfillment teams to understand what actually drives service and sales conversion at the store level.
Spend meaningful time in dealerships observing how marketing is planned, executed, and measured, and translate what you see into validated problem statements backed by evidence.
Size opportunities with data, separating what dealers ask for from what they will pay for, and build the business cases that justify platform investment.
Establish an always-on voice of customer motion including advisory councils, design partners, and win/loss analysis that feeds the roadmap continuously.
Maintain a rigorous view of the competitive landscape across dealer marketing, CRM-attached marketing, and agency service providers.
Platform Definition and Roadmap
Define the target state for the next generation dealer marketing platform: campaign orchestration across email, SMS, direct mail, digital, and in-store, plus audience management, segmentation, automation, and measurement dealers trust.
Write clear, testable product requirements and acceptance criteria; own the backlog, the prioritization framework, and the tradeoff decisions behind both.
Decide what carries forward from today, what gets rebuilt, and what gets retired, and sequence the build so value ships incrementally rather than in one large release.
Define the migration path for existing On Demand and Journey dealers,…