Overview
What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.
Having worked in comms for a number of years, SourceCode’s Senior Account Executives are expected to have developed a solid media network and an aptitude for working with media to co-create stories. We want our team members to be given responsibilities and opportunities to help them grow as professionals. You won’t be remaining on the sidelines of an account here; you will act as a driving force behind successful PR campaigns from start to finish, managing projects independently and stepping into leadership roles. Opportunity is earned and is celebrated across the wider team.
This role encompasses five core pillars: Client Relations & Strategic Insight, Media Savvy & Campaign Execution, Content & Integrated Communications, Project Management & Operational Excellence, and Business Development & Team Leadership.
Client Relations & Strategic Insight
Tactical Account Lead: Build deep rapport and trust with client contacts to assume the lead client role for day-to-day tactical matters, confidently leading client status calls and meetings.
Strategic Counseling: Look beyond simple execution to contribute to and shape strategic PR plans, utilizing your advanced skills to provide day-to-day client counsel and problem-solving.
Goal & KPI Accountability: Demonstrate an exhaustive understanding of client goals and business KPIs. Maintain the maturity to proactively alert team members if benchmarks are off track and come to the table with an actionable recommendation to remedy them.
Insights Analysis: Analyze data from platforms like Meltwater and Muck Rack to glean meaningful insights, informing your client counsel and building a stronger foundation for campaign planning.
Media Savvy & Campaign Execution
Story Co-Creation: Confidently draft highly targeted, thoughtful media pitches and build precise, accurate target media lists using tools like Muck Rack to land tier-one and trade placements.
Data-Driven Strategy: Analyze Muck Rack open data to draw out themes, identify gaps, and inform more effective engagement strategies, diagnosing exactly where campaign pivots are needed.
Trend & News Jacking: Consume and flag industry and competitor news daily, connecting shifting macro trends to your clients to fuel and lead high-impact rapid response pitches.
Executive Preparation: Build comprehensive, thoughtful briefing books (not copy-and-pasted data dumps) that require minimal edits before going to client executives.
Cross-Client Leverage: Maintain a thorough understanding of the broader agency roster to identify and leverage strategic, cross-client narrative opportunities.
Content & Integrated Communications
High-Quality Copywriting: Take the lead on the development of critical written communications—including press releases, blog posts, award entries, speaking submissions, and longer-length bylines—delivering copy that requires minimal editing from senior leads.
Integrated Social Strategy: Build integrated social and digital components into broader PR campaigns, overseeing social calendar management and creative content creation.
Influencer & Analyst Mapping: Research, identify, and map targeted influencers and primary industry analyst targets to support comprehensive client campaigns.
Project Management & Operational Excellence
Account Project Management: Act as the operational backbone of your accounts, independently building, assigning, and tracking tasks across teams within Asana to meet strict deadlines.
Campaign Logistics: Proactively track and manage speaker/awards programs, editorial calendars, and seasonal event schedules to maximize client coverage opportunities.
Reporting Rigor: Own…