Overview
What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.
SourceCode’s Senior Media Strategists are the editorial heartbeat and newsroom leaders of our account teams. We’re looking for a seasoned media relations powerhouse at the Account Manager / Senior Account Manager (AM/SAM) level who refuses to stay on the sidelines. This role is designed for a media specialist who wants to act as the vital bridge between data-driven insights and world-class media execution.
As a Senior Media Strategist, you will own the media architecture for key accounts, acting as the primary client-facing authority on the media landscape. You will spend your days hunting for the next big narrative hook, translating complex data into pitchable trends, and mentoring junior team members in the art of the pitch. While you will manage the commercial health and budgets of your media programs, your primary mandate is to ensure our clients dominate the news cycle. Opportunity is earned and is celebrated across the wider team.
What You’ll Do
This role encompasses six media-first pillars: Media Strategy & Narrative Architecture, Top-Tier Media Relations & Outreach, Data Insights & Trend Hacking, Strategic Client Media Counsel, Media Mentorship & Team Leadership, and Media Program Operations.
Media Strategy & Narrative Architecture
Campaign Architecture: Build multi-layered, long-term media, thought leadership, and influencer campaign strategies that map directly to high-profile client business goals.
Premium Content Creation: Lead the creation of high-profile press materials, complex strategic pitches, and sophisticated thought leadership platforms.
Editorial Quality Control: Review and approve all media content from junior team members, offering sharp editorial feedback to ensure flawless writing consistency across projects and teams.
Cross-Client Leverage: Deeply understand the full SourceCode client roster, strategically identifying and leveraging cross-client opportunities to create larger, trend-driven media moments.
Top-Tier Media Relations & Outreach
Media Network Expansion: Act as the primary anchor for key media relationships, continuously building your personal network within top-tier business, tech, and trade publications.
High-Level Placement: Deliver high-level media outreach efforts, pitching complex, nuanced tech stories to top-tier media and securing consistent, impactful coverage.
Rapid Response Leadership: Read trade publications daily to flag relevant breaking news and connect shifting macro trends to clients to fuel immediate, high-impact rapid-response commentary.
Data Insights & Trend Hacking
Insight-Driven Pitching: Act as the bridge between research and implementation, using tools to analyze open data, draw out themes, and shape client media strategies.
Pivot Strategy: Continuously track media open data and account performance to identify where pitching approaches need to pivot, optimizing strategies in real time to ensure success.
Morning News Sweeps: Oversee and quality-check daily media monitoring and morning competitor sweeps, ensuring relevant trends are extracted and shared with teams via Slack each morning.
Strategic Client Media Counsel
Media-Facing Authority: Act as the client-facing lead for all things media, providing expert guidance and counseling to clients regarding press opportunities, reputational risks, and the nuances of the media landscape.
Data-Backed Advice: Provide strategic counsel based on hard media insights, ensuring that data explicitly drives client decision-making and aligns expectations with media realities.
Client Satisfaction Target: Manage media deliverables to exceed expectations, maintaining a client satisfaction survey…