Description
US Pediatric Partners is seeking a talented, thoughtful Graphic Designer & Creative Strategist to serve as a central creative resource across our growing network of pediatric primary care and behavioral health organizations.
This role will be responsible for developing high-quality visual communications across digital and print channels while bringing a strategic mindset to how information is organized, presented, and consumed. The Graphic Designer & Creative Strategist will work closely with the VP of Marketing, marketing team members, clinical subject matter experts, operational leaders, and other internal stakeholders to translate business and clinical objectives into clear, engaging, and effective creative.
This is not simply a production design role. The ideal candidate combines excellent design instincts with curiosity, strategic thinking, and an ability to make complex healthcare information approachable and easy to understand for the intended audience.
Responsibilities:
Graphic Design & Creative Development
Design high-quality marketing and communications materials across the USPP portfolio, including digital, print, social, web, presentations, signage, advertising, patient education, and community collateral
Take projects from initial concept through final production while maintaining strong standards for typography, layout, visual hierarchy, brand consistency, and usability
Develop and adapt creative concepts across audiences, brands, formats, and channels
Prepare production-ready files; coordinate appropriately with print, digital, and other external vendors
Creative & Content Strategy
Translate business, marketing, and clinical objectives into strategic visual communications rather than simply executing design requests
Define key inputs at the beginning of projects, including target audience, communication objective, message hierarchy, desired action, distribution channel, and context to guide creative development
Identify when content provided by stakeholders should be simplified, reorganized, or presented differently to improve effectiveness
Develop wireframes, content layouts, and information hierarchy before final creative production
Clinical & Patient-Facing Content Development
Partner closely with clinical specialists and subject matter experts to organize complex healthcare information into clear, accessible, and visually engaging communications
Translate content into materials appropriate for diverse audiences (including patients, parents, caregivers, providers, and referral sources) with emphasis on readability and actionable steps
Preserve clinical accuracy and intended audience throughout the review and approval process
Brand Management & Creative Systems
Apply and maintain brand standards across USPP and its portfolio of pediatric primary care and behavioral health brands
Develop and maintain scalable creative templates, toolkits, and design systems that allow marketing and field teams to efficiently execute recurring needs
Adapt creative appropriately across distinct brands without sacrificing individual brand identity
Help evolve visual brand systems as organizational and marketing needs change
Maintain organized libraries of creative files, templates, photography, brand assets, and final materials
Digital, Campaign & Multimedia Creative
Develop creative assets for integrated marketing campaigns across digital advertising, paid and organic social media, websites, email, print, direct mail, and other channels
Create variations of approved creative for different audiences, brands, markets, and channels
Partner with team members to translate campaign strategies into cohesive creative concepts
Develop digital-first content with consideration for audience, platform, and user experience
Support visual storytelling through photography, video graphics, infographics, motion/multimedia assets, and other emerging content formats as appropriate
Collaboration & Project Management
Manage multiple…