Who We Are
Spread Group is a renowned global provider of customized apparel and lifestyle products, distinguished by our commitment to made-to-order technology. Our core business model revolves around producing precisely what our customers desire, precisely when they desire it. As pioneers in this space, we combine sustainability with on-demand personalization, enabling individuals and businesses to express their unique identities through bespoke creations. Join us to be part of a global leader in the exciting world of personalized apparel and lifestyle products!
As we continue to expand our business, we are seeking a curious and passionate individual to join our team as the Head of Performance Marketing (f/m/d) and drive our business forward.
What Will Your Role Be
As Head of Performance Marketing, you take our performance marketing from good to great. Reporting to the CMO, you lead a highly motivated, diverse and international team of 5 and steer paid search, paid social and performance-focused influencer marketing across multiple countries, business units and product categories, with a strong marketing budget. You don’t start from zero. We have a strong data warehouse, use AI extensively, are launching a new attribution system and have largely moved to profit-based bidding. Your job is to take this foundation, scale it and put the horsepower on the road: develop paid search into a true powerhouse and lay the groundwork for our second growth engine in paid social. You will have a decisive influence on structures, mechanisms and strategy for the years ahead. You get a lot of freedom, a strong appetite for test and learn across B2C and B2B, and the chance to build a global, multi-country steering model with a focus on Europe and North America.
What You´ll Do
Performance Steering & Budget
Own performance steering across all countries, business units and product categories, with a focus on Europe and North America
Own budget allocation across channels based on clear KPIs, incremental impact and business strategy, while keeping room for deliberate experimentation
Build a global, multi-country steering model run by a central team
Channel Ownership
Own paid search as the core of our performance marketing and develops it into a true powerhouse
Build paid social into our second growth engine, together with a senior paid social manager joining the team
Bring performance-focused influencer marketing together with paid social and creates real synergies
Drive the structured evaluation and expansion of further channels
Infrastructure, Team & Mechanisms
Develop the three levers that make performance scalable: technical infrastructure, team setup and mechanisms
Leverage our data warehouse, new attribution system and profit-based bidding, and pushes further automation and AI in daily work
Set up clear mechanisms: KPIs, review rhythms and a structured test-and-learn cadence with fast experiments, clean readouts and quick decisions
Team Leadership
Lead a highly motivated, diverse and international team of 5 across Leipzig and Berlin, structure it the way the business needs, and grow it
Hire and bring in new talent, and develop the people in the team
Act as a demanding sparring partner who challenges assumptions and raises the quality of thinking
Cross-functional Collaboration
Intensify collaboration with our strong in-house creative team, and explore new ways with AI-generated content
Work closely with the business units and with Data & BI so that what we measure and build directly serves marketing decisions
Align with the CMO on strategy and ensures every investment is evaluated against business objectives
What You´ll Bring
Experience & Skills
Profound, hands-on expertise in paid search is a must: Google Ads, Shopping, Performance Max, Demand Gen and Microsoft Ads
Several years of experience in leadership roles within Paid Marketing
Proven track record of managing multi-market performance marketing activities and substantial budgets
Solid…