Commercialization Manager – Scanners
You are the single point of commercial accountability for Foundation and ScanOS. Everything the field needs to sell the platform starts with you.
Location: Los Angeles, CA (HQ) | Travel: approximately 30–40% | Reports to: VP, Product Commercialization
Compensation: $120,000–$140,000 base salary + annual bonus
Why This Role Exists
SprintRay’s scanner platform, including Foundation and ScanOS, represents an opportunity to expand our presence in digital dentistry. Bringing innovative scanning technology to market takes more than a great product: it requires a clear commercialization strategy that helps clinicians understand its clinical value, competitive advantages, and place in their digital workflows.
As Commercialization Manager – Scanners, you own commercial positioning and market readiness for the scanning portfolio. You will turn sophisticated hardware and software capabilities into compelling messaging, credible evidence, and field-ready tools that drive adoption. You will work with Product Development, Sales, Regional Marketing, Clinical Education, and Content to identify customer needs, address adoption barriers, and prepare teams to launch and sell Foundation and ScanOS. The U.S. is the primary market, with global impact as other regions expand.
Your mission: make SprintRay’s scanner platform easy to understand, compelling to adopt, and difficult for competitors to displace.
The Role
You own the commercial toolkit for the scanner line: positioning, messaging, competitive differentiation, clinical evidence summaries, launch playbooks, training, demo scripts, objection handling, pricing guidance, and FAQs. Regional marketing leaders execute campaigns and own pipeline; you create the strategy and assets that make their execution effective. This is a hands-on individual contributor role, not a traditional people-management or demand-generation position.
Creative development is central. You partner directly with the Content Team to concept, script, and shape product demos, clinical workflow videos, case studies, KOL testimonials, launch films, and competitive comparisons. You drive the story and commercial substance; the Content Team handles production.
What You Own
Product Positioning & Messaging
Define how Foundation and ScanOS compete and how they are presented to different buyer segments. Develop the core value proposition, clinical story, competitive differentiation, messaging hierarchy, and clear sales pitch. Tailor messaging for first-time digital adopters and established digital practices, showing how scanner hardware, software, and interoperability fit into end-to-end clinical workflows. Update the framework as products, competitors, and clinical evidence evolve.
Key output: a maintained positioning and messaging architecture used consistently by regional teams, sales representatives, and content creators.
Launch Playbooks & Market Readiness
Own the commercialization plan for scanner launches, major ScanOS releases, new features, and market entries. Build a complete launch-in-a-box: launch timeline and readiness checklist, positioning, training, sales tools, competitive cards, demo framework, FAQs, and pricing guidance. Explain what changed, who benefits, how workflows improve, and what the field should demonstrate. Coordinate hardware and software messaging so every release has a cohesive story. Build for the U.S. first while making the master toolkit adaptable by international regions.
Key output: a complete, timely playbook that regional marketing leaders can execute independently.
Clinical Evidence & KOL Coordination
Partner with the VP and Clinical Team to identify the evidence gaps that affect competitive credibility and adoption. Prioritize commercial questions around scanning accuracy, clinical workflow efficiency, ease of use, and integration into digital dentistry. Help shape the evidence roadmap—what data or publications the market needs and when—without personally…