Vice President, Product Commercialization
Location: Onsite Los Angeles, CA (Headquarters)
Scope: Global | Approximately 20–25% Travel
Compensation: $175,000- $225,000 + performance bonus
About SprintRay
SprintRay is a leader in digital dentistry, developing innovative hardware, software, and materials that transform how dental professionals deliver care. Our integrated technology enables dental practices to bring advanced digital workflows chairside, improving efficiency, expanding treatment capabilities, and enhancing the patient experience.
Our product portfolio includes three distinct lines:
Scanner – Foundation + ScanOS: An intraoral scanning platform built around an open operating system designed to enable connected digital workflows.
Digital Print – Nano and Pro Series: Integrated 3D printing solutions that support efficient chairside production through printing, washing, and curing.
Digital Press – Midas: Our patented capsule-based system for same-day ceramic restorations, with more than 100,000 restorations placed across 33 countries.
As SprintRay continues to expand globally, we are building the commercial infrastructure needed to bring our technology to more clinicians, practices, and markets.
The Opportunity
We are seeking a Vice President, Product Commercialization to lead the global strategy that connects product innovation to market adoption.
This executive will own the commercial positioning, messaging, launch strategy, clinical evidence roadmap, competitive intelligence, sales enablement, and product content across SprintRay's three product lines.
Working at the intersection of Product Development, Clinical, Sales, and Regional Marketing, you will translate complex technologies into clear, compelling, and commercially actionable solutions.
You will establish the global commercialization frameworks and tools that regional teams use to execute in their respective markets. While regional marketing leaders own local campaigns, demand generation, events, and channel activation, this role owns the underlying product commercialization strategy and infrastructure that enable their success.
This is a highly strategic, cross-functional leadership opportunity for someone who has successfully commercialized complex medical technologies, built scalable global launch systems, and developed high-performing teams.
Key Responsibilities
Global Product Positioning & Messaging
Own the global positioning and messaging architecture across SprintRay's Scanner, Digital Print, and Digital Press portfolios.
Develop differentiated value propositions that communicate clinical benefits, technical capabilities, workflow advantages, and economic value.
Establish consistent global messaging frameworks that regional marketing teams, distributors, sales representatives, and clinical educators can adapt for their markets.
Continuously evolve product positioning based on product developments, clinical evidence, customer insights, competitive activity, and market trends.
Partner with Product Management, Clinical, and Sales to ensure messaging accurately reflects product capabilities and customer needs.
Develop timely competitive response frameworks and updated positioning guidance as market conditions change.
Product Launch Strategy & Commercial Readiness
Own the global commercialization strategy and launch playbooks for new products, major enhancements, and feature releases across all three product lines.
Develop comprehensive launch plans, timelines, readiness scorecards, messaging frameworks, training materials, sales enablement resources, and demo/trial strategies.
Partner with Product Management and Finance on pricing strategy, value propositions, and commercial business cases.
Establish scalable launch processes that support consistent execution across North America and international markets.
Ensure regional marketing and sales teams have the resources, training, and guidance needed to successfully introduce products into their…