Reports To: Head of Marketing & Business Enablement
Location: The chosen candidate may work in New York City, NY or Nashville, TN. Hybrid (in office/remote) schedule is available at these locations.
Position Overview
SPS North America is seeking an experienced, hands-on B2B Marketing Director to lead marketing strategy and execution across North America. This role will strengthen SPS's brand visibility, market credibility, and business growth across enterprise workplace services.
The Marketing Director will develop and execute integrated marketing programs that position SPS as a strategic workplace services partner, leveraging digital channels, industry relationships, thought leadership, events, and emerging AI-enabled marketing tools. Working closely with Sales, Operations, Global Marketing, and senior leadership, this individual will translate SPS's expertise, client outcomes, and service capabilities into compelling content and targeted programs that generate awareness, strengthen client relationships, and support business development.
This is a hands-on leadership role requiring strong communication and storytelling abilities, modern marketing technology expertise, practical AI fluency, and the ability to turn business priorities into measurable marketing initiatives.
Key Responsibilities
Brand Visibility & Modern Marketing
Lead North America marketing initiatives to strengthen SPS's brand visibility, market positioning, and credibility across LinkedIn, social media, industry publications, partner channels, executive platforms, and other relevant buyer-facing channels.
Evaluate how SPS and its services are represented through AI search and large language model (LLM) platforms. Identify opportunities to improve content accuracy, discoverability, and visibility among relevant industry and buyer audiences.
Identify and implement modern marketing technologies, automation, and AI-supported workflows to improve research, content development, campaign execution, and reporting.
Establish repeatable marketing processes, templates, and best practices while helping develop team capabilities through training and adoption of new tools.
Content Development, Campaigns & Thought Leadership
Partner with Sales, Operations, and Sales Intelligence to identify target accounts, industry opportunities, buyer needs, client success stories, and operational insights that support marketing priorities.
Develop and execute integrated, multi-channel marketing campaigns targeting priority accounts and industry sectors, incorporating account-based marketing (ABM) strategies where appropriate.
Create, write, edit, and repurpose compelling marketing content, including presentations, white papers, reports, articles, case studies, executive perspectives, videos, social media content, and sales enablement materials.
Develop thought leadership initiatives that showcase SPS's expertise across workplace services, office logistics, connected workplace technology, and AI-enabled service delivery.
Collaborate with Global Marketing to align North America initiatives, adapt global content, and ensure consistent brand messaging while addressing regional market opportunities.
Analyst & Industry Relations
Support SPS executives in developing and maintaining relationships with industry analysts, consultants, and relevant industry organizations.
Coordinate analyst briefings, industry engagement, research participation, market assessments, and opportunities for third-party validation.
Clearly communicate SPS's capabilities, differentiators, and client outcomes to strengthen market credibility and identify opportunities for industry recognition, referrals, and client introductions.
Events & Executive Engagement
Plan, coordinate, and execute North America marketing events, including executive roundtables, client and prospect programs, partner events, and industry conferences.
Develop event themes, agendas, and promotional strategies while coordinating speakers, moderators,…