Internal Job Title: GTM Sales Intelligence & AI Analyst
Reports To: Head of Marketing and Business Enablement
Location: Nashville, TN or New York City Metro preferred (Hybrid); Remote within the United States may be considered for candidates with exceptional qualifications and experience.
About the Opportunity
SPS North America is seeking a Sales & Marketing Intelligence Analyst to help strengthen our go-to-market (GTM) strategy through sales intelligence, data analytics, artificial intelligence, and automation.
This is a hands-on, technology-driven role that will help Sales, Marketing, and leadership identify new business opportunities, better understand target accounts, improve account planning, and increase organizational efficiency through the effective use of data and AI-enabled tools.
The successful candidate will become a key resource for our sales intelligence platform, Apollo, while leveraging Microsoft Copilot, CRM, LinkedIn Sales Navigator, marketing automation, and other technologies to uncover business opportunities, identify decision-makers, monitor market activity, and deliver actionable insights.
A significant component of this position will involve developing AI agents, automated workflows, reusable prompts, and tools that streamline prospect research, reporting, account planning, presentations, and other recurring go-to-market activities.
This is an excellent opportunity for someone who enjoys working at the intersection of Sales, Marketing, Technology, and AI and is motivated by finding innovative ways to turn information into measurable business results.
What You'll Do
Sales & Account Intelligence
Serve as a primary resource and power user of Apollo, leveraging the platform for account research, contact discovery, data enrichment, segmentation, buying signals, list development, automation, and reporting.
Identify and research new target accounts using ideal customer profile (ICP) criteria, industry, geography, company size, office footprint, growth indicators, and other relevant business intelligence.
Research organizations, identify executive decision-makers and buying groups, and develop accurate, actionable prospect and account intelligence.
Monitor business developments and potential sales opportunities, including executive changes, office openings and closures, relocations, mergers and acquisitions, hiring activity, expansion, return-to-office initiatives, outsourcing activity, and other relevant market signals.
Translate research into actionable insights for Sales and Marketing, identifying what has changed, why it matters, relevant stakeholders, and potential opportunities for SPS.
Support adoption of Apollo across the organization by developing workflows, sharing best practices, assisting users, and identifying opportunities to maximize platform utilization.
Maintain accurate and current account and contact information across Apollo, CRM, and other go-to-market platforms.
AI, Automation & Technology Enablement
Leverage Microsoft Copilot and other approved AI technologies to develop agents, automated workflows, and reusable tools that improve Sales and Marketing productivity.
Create prompts, templates, and automated processes to streamline prospect research, account intelligence, reporting, sales preparation, Account Planning, and Quarterly Business Review (QBR) preparation.
Develop AI-enabled solutions to assist with the creation, customization, and formatting of presentations, executive briefs, account-specific sales materials, and other business deliverables.
Identify opportunities to integrate SPS technology platforms, data sources, and AI capabilities to reduce manual work, improve consistency, and create scalable processes.
Promote greater self-service across Sales and Marketing by developing practical tools and workflows that enable teams to access information and complete routine activities more efficiently.
GTM Reporting & Business Insights
Develop and enhance recurring reports, dashboards,…