About us: Stanley 1913 - Built for Life® since 1913.
The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher ™ series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders , and inventors who believe in creating sustainable products for a better life and world that minimiz e s our impact on the planet. Learn more at www.stanley1913.com .
Position Overview
The Stanley 1913 brand is seeking a temporary Retail Marketing Manager to provide leave coverage during one of the company's most critical retail launch periods. This role serves as a key connection point between Sales, Global Marketing, Creative, Product Marketing, and wholesale retail partners to ensure successful execution of product launches, seasonal campaigns, and retail marketing initiatives.
The Retail Marketing Manager plays a vital role in driving retailer readiness, leading launch communications, supporting paid media programs, and ensuring retail partners receive the assets and resources required to execute brand campaigns successfully. The position will provide dedicated support across major wholesale accounts during the busy holiday and Q1 planning seasons.
This temporary 6-month assignment will begin in Q4 to allow for training and knowledge transfer and continue through mid-April to support transition planning and handoff of active initiatives.
This role is onsite 3 days per week at our Seattle office.
What You'll Do
Cross-Functional Leadership & Stakeholder Alignment (35%)
Serve as the primary liaison between Retail Partners, Sales, Global Marketing, Creative, and Product Marketing teams.
Drive alignment on launch priorities, timelines, deliverables, and campaign execution.
Advocate for retailer-specific requirements and proactively resolve issues that could impact launch success.
Ensure key stakeholders remain informed on launch readiness and project status.
Retail Launch Support & Asset Management (20%)
Run launch readiness across multiple retail partners.
Coordinate distribution of marketing assets, toolkits, product information, and launch materials.
Partner with internal teams to ensure timely delivery of retailer marketing resources.
Support retailer-specific adaptations of global marketing campaigns.
Track launch milestones and ensure all retail requirements are met.
Retail Account Management & Partner Communications (15%)
Lead day-to-day marketing communications with wholesale retail partners.
Respond to retailer requests and ensure timely resolution of issues.
Support onboarding of new retail partners and expansion initiatives.
Establish and maintain clear marketing processes and communication channels.
Collaborate with Sales teams to identify opportunities that strengthen partner relationships and business growth.
Paid Media Strategy & Retail Media Management (10%)
Initiate retailer-specific campaign strategies and creative briefs.
Build and handle co-op marketing programs and media investments.
Lead relationships with Retail Media Networks, including:
Target Roundel
DMN (Dick’s Media Network)
ARM (Academy Media Network)
NMN (Nordstrom Media Network)
Monitor campaign performance and identify optimization opportunities.
Marketing Strategy & Planning (10%)
Partner with the Senior Retail Marketing Manager to develop retail marketing plans supporting key launches and seasonal campaigns.
Identify opportunities to increase brand visibility, engagement, and retailer activation.
Align retail marketing initiatives with broader business objectives.
Contribute recommendations that improve retail marketing effectiveness.
Internal Communications & Reporting (5%)
Develop launch recaps, business updates, performance reports, and presentations.
Communicate campaign results and key retailer insights to internal…