Channel Marketing Sr. Manager
Mexico - City
Come build something that matters.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
As a Channel Marketing Sr. Manager you’ll be part of our Marketing team working as a hybrid employee.
You’ll get to:
Develop and implement strategies aligned with Stanley Black & Decker’s commercial priorities, growth plans, and brand objectives.
Translate brand and business strategies into channel-specific activation plans , promotional programs, merchandising initiatives, and customer-facing campaigns.
Partner with Sales and Key Account teams to support customer business planning, seasonal activations, product launches, and sell-out acceleration.
Drive excellence in in-store and channel execution , including displays, planograms, point-of-sale materials, promotional assets, and visibility programs.
Collaborate with Brand Marketing and Product teams to adapt campaigns and launches for effective execution across channels and customers.
Support go-to-market planning for new products and portfolio initiatives across relevant retail, distributor, and omni-channel environments.
Analyze sales trends, promotional effectiveness, customer performance, and market insights to identify opportunities and improve return on investment.
Track and report key performance indicators such as sell-out, distribution, display compliance, promotional execution, and market share performance.
Manage the Trade Marketing budget with discipline, ensuring efficient allocation of resources and measurable business impact.
Coordinate with cross-functional stakeholders including Sales, Marketing, Finance, Supply Chain, Category Management, and external agencies.
Build strong relationships with customers, channel partners, and third-party vendors to ensure high-quality execution.
Identify opportunities to improve shopper engagement, retail visibility, and channel effectiveness across Stanley Black & Decker brands.
Promote continuous improvement and best practices in trade marketing execution.
Person:
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
Bachelor’s degree in marketing, Business Administration, Management, Commercial Engineering, or a related field .
5–8 years of experience in Trade Marketing, Shopper Marketing, Channel Marketing, Sales, or related commercial roles.
Experience working with retailers, distributors, and channel partners , preferably in tools, hardware, consumer durables, industrial, or related sectors.
Strong knowledge of trade promotion, merchandising, channel strategy, and point-of-sale execution .
Proven ability to work effectively in a matrixed, cross-functional organization .
Experience managing budgets, agencies, and external execution partners.
Strong analytical and business-planning capabilities.
Advanced proficiency in Excel and PowerPoint ; experience with Power BI, SAP, Nielsen, Circana/IRI, or similar tools is preferred.
Excellent communication, collaboration, and project management skills.
The Details:
You’ll receive a competitive salary and a great benefits plan.
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our digital learning…