Global Strategic Insights Director, DEWALT
Towson, MD/Remote based in the USA
Come make the world and accelerate your success.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
As a Global Strategic Insights Director you’ll be part of our Insights & Analytics team. The Global Strategic Insights Director for DEWALT will be at the forefront of shaping the future of our business. This role is pivotal in driving impactful change by influencing our Pro business strategy, our product innovation roadmap, and global marketing communications. With a relentless focus on understanding the end user and marketplace dynamics, the Global Strategic Insights Director will lead the charge, ensuring that DEWALT remains a preferred brand for Tools and Outdoor working in partnership with Marketing, Product and Category Management leaders.
Partner with Function Lead to build and develop the Strategic Insights group driving its vision and objectives.
Drive the DEWALT learning agenda and provide inputs into the key priorities of the function
Build advocacy for sustained organizational investment in end user understanding including a roadmap for foundational pro user insights needed to support the strategic horizon
Stay current with emerging research and analytic methodologies, sharing knowledge to enhance the organization's capabilities
Standardize research approaches to ensure consistent application of insights across the business
Create strong partnerships with vendors and cross-functional leadership to drive collaborative success
Lead and develop a team of at least 3 Strategic Insights professionals
Create direction, prioritization, and long-term insights capability development for the team
Reinforce a work culture of mutual trust and collaboration
Create and align work plans that ladder to the function and DEWALT business priorities
Seek out and enable professional and functional development within the team
Transform data into actionable insights, influencing the strategic decisions and behavior of senior and executive level leaders through compelling storytelling and data integration
Seek out and acquire reliable, global market data to integrate with custom insights
Identify and assess new business opportunities at the category, brand, country, and global level
Synthesize user and marketplace data to create compelling narratives that guide the strategic direction of the business
Create immersive experiences that bring the end user to life for leadership and business teams from product development to regional activation
Measure and evaluate in-market success, leveraging key learnings to optimize new product development process
Optimize learning and global research opportunities to efficiently meet business needs
Create and align priorities with senior leaders to implement strategic learning plans to address the most critical questions for the business
Guide research development, execution, and deployment of insights across the team by using expertise across a wide variety of research methods
Identify and test innovative tools and techniques for more efficient and effective research, scaled globally where applicable
Oversee research and data supplier relationships
Vet agency and vendor partner capabilities for regional and global scale
Select suppliers to partner with and share experiences openly with the consumer insights community
The Person:
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a…