If you are a driven, curious, and high-energy marketing professional, this opportunity with State Street Investment Management might be for you. We are seeking an AVP, Marketing Manager to help build and grow our North American business by delivering integrated channel and product campaigns that drive commercial success. The successful candidate will have a strong interest in financial markets, investment trends and innovation, and collaborate across teams to align on objectives, strategy and positioning.
Responsibilities & Qualifications:
This is an opportunity for a well-rounded and highly collaborative marketing professional with existing insights into the US Wealth and Institutional market segments and experience in leading integrated, multi-channel marketing campaigns and product launches. You will lead and deliver marketing programs to drive awareness, engagement and interest in State Street investment solutions and work closely with members of Marketing, Sales, Client Engagement, Strategy, and Product Innovation as well as external agencies and partners.
Responsibilities:
Create and drive client-relevant, scalable and repeatable integrated channel marketing programs and key deliverables for State Street products and solutions
Partner with internal and external stakeholders on key business objectives, client concerns and plans to achieve sales goals
Work closely with internal marketing and strategy teams to develop and enhance product materials, product positioning, capabilities messaging, web experience and segmented channel communications
Work closely with an array of marketing disciplines, including digital, social, content, measurement, brand and advertising, and events, to build cohesive, integrated multi-channel marketing plans and campaigns
Partner with PR team to build assets for earned media
Drive, measure and optimize the overall client experience for key investment solutions
Proactively raise ideas for marketing programs and best practices
Maintain deep understanding of distribution segments, support needs, and competitive landscape, including competitive best practices
Lead and maintain project plans in support of channel and product marketing initiatives, communicating status, obstacles, timelines, deliverables and project progression across stakeholders
Provide marketing leadership and Sales management with reporting metrics on all initiatives, programs and projects on a regular basis
Manage respective marketing budgets against marketing plans
Qualifications:
Bachelor’s degree preferably with major in marketing or communications
10+ years of marketing experience with demonstrated expertise in channel and integrated marketing
Proven experience leading end-to-end, multi-channel campaigns
Strong project management experience managing complex, cross-functional marketing programs
Financial services, asset management, investment management, or related B2B marketing experience preferred
Data-driven with a strong understanding of marketing technology
Strong verbal and written communication and interpersonal skills
Demonstrated ability to confidently interact with and influence stakeholders across the firm
Excellent relationship building and management skills
Ability to influence and collaborate to drive results
Strategic thinker, creative in approach
Location & Travel
This position may be based in Boston, MA or Stamford, CT. Some domestic travel may be required.
Salary Range:
$80,000 - $140,000 Annual
The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.
Employees are eligible to participate in State Street’s comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick…