Senior Demand Generation Manager – NYC – Hybrid (US)
Location: NYC (Hybrid)
Employment type: Permanent (W2)
Level: Senior Manager
Compensation: Competitive base (redacted) + benefits + potential equity (if applicable)
About the Company
We’re a high-growth, venture-backed company in the Payments space helping businesses solve complex challenges across identity, compliance, and risk. You’ll join a lean team where marketing is expected to drive measurable pipeline impact.
Role Overview
We’re hiring a Senior Demand Generation Manager to own and scale pipeline generation across paid, lifecycle, and campaign-led programs. This role is hands-on and highly cross-functional—partnering with Sales, Product Marketing, and Revenue Operations to build repeatable growth engines.
Key Responsibilities
Own end-to-end demand generation strategy focused on qualified pipeline and revenue.
Build and optimize multi-channel campaigns (paid search/social, retargeting, email nurture, webinars/events, partner campaigns).
Plan, execute, and iterate on campaign experiments with clear hypotheses and success metrics.
Manage lead lifecycle performance (MQL/SQL definitions, routing, nurture, scoring in partnership with RevOps).
Develop reporting dashboards and communicate results, insights, and next actions to stakeholders.
Collaborate with content/product marketing to translate value propositions into high-performing offers.
Support budget allocation and channel mix decisions based on CAC, CPL, pipeline efficiency, and payback.
What We’re Looking For
Experience owning demand generation programs with measurable pipeline outcomes.
Strong performance marketing fundamentals (targeting, creative testing, landing page optimization, attribution concepts).
Comfortable operating in a fast-paced startup environment with limited resources and high ownership.
Strong analytical skills; ability to turn data into decisions.
Excellent communication and stakeholder management across Sales/RevOps/Marketing.
Bonus: experience marketing B2B SaaS, fintech, compliance, KYC/identity, or regulated industries.
Why Join
Direct ownership of growth outcomes and visibility with leadership.
Opportunity to build scalable demand gen infrastructure from the ground up.
How to Apply
If you’re excited to build repeatable pipeline engines in a high-growth environment, apply with your resume and a brief note summarizing the channels and programs you’ve owned.