Job Title
Executive Director, Growth Marketing
Reporting To
Chief Marketing Officer
Company Overview:
Our client is an established healthcare technology and services organisation helping provider organisations improve financial and operational performance. Its combination of specialist expertise, technology-enabled solutions, and collaborative delivery supports complex healthcare organisations across a range of care settings.
SCOPE OF WORK:
Our client is seeking an Executive Director, Growth Marketing to lead its account-based growth strategy, build market awareness, and engage senior decision-makers.
The Executive Director, Growth Marketing will own the strategy and execution model for account-based marketing (ABM), partnering with sales, client success, product marketing, and revenue operations to engage and progress high-value accounts. This leader will oversee integrated campaign execution, manage international marketing execution resources, and lead a team of business development representatives to ensure outreach and account engagement are aligned to revenue priorities. Success will be measured less by lead volume and more by priority account engagement, meetings, and pipeline influence. The ideal candidate brings deep ABM experience, strong sales partnership, practical AI fluency, and a record of building high-performing global teams. The position is remote-first with some domestic and international travel (up to 15%).
ROLES & RESPONSIBILITIES:
Own the account-based growth marketing strategy for priority accounts, market segments, service lines, and sales plays, with clear goals for account engagement, meetings, pipeline influence, and revenue contribution.
Partner with sales and revenue leadership to translate account plans, pursuit priorities, and expansion opportunities into targeted ABM programs.
Design and lead highly engaging 1:1, 1:few, and 1:many ABM plays, including strategic and creative campaign development, content needs, follow-up paths, and measurement.
Lead the BDR team, including account coverage, outreach strategy, activity standards, coaching, performance management, and alignment with campaign plays.
Lead and develop international marketing team members and execution partners, creating clear briefs, operating cadences, quality standards, and accountability for campaign delivery.
Oversee the implementation of a high-performing marketing operations technology infrastructure to ensure cost-effective, best practices.
Incorporate AI into campaign execution in practical and responsible ways, including account research, personalization, content versioning, list development, workflow automation, testing, and performance analysis.
Oversee integrated campaign channels including email, paid media, LinkedIn and social, webinars, events, executive outreach, direct mail, and digital experiences.
Collaborate with product marketing, content, events, brand, creative, sales enablement, and revenue operations to bring differentiated healthcare technology and services narratives to market.
Own reporting for account engagement, BDR performance, conversion rates, campaign ROI, pipeline influence, and revenue impact; use insights to improve performance.
Manage the growth marketing budget, vendors, technology partners, and agency resources to ensure efficient execution and measurable return.
KEY SELECTION CRITERIA:
Qualifications & Experience:
Bachelor’s degree in marketing, business, communications, or a related field; MBA preferred.
12+ years of B2B marketing experience, including significant experience in account-based marketing, growth marketing, or revenue marketing; healthcare, health technology, or RCM experience preferred.
Demonstrated success building ABM programs that engage named accounts and create measurable pipeline and revenue impact.
Experience managing or partnering directly with BDR/SDR teams, including outreach strategy, service-level agreements, coaching, and performance measurement.
Experience leading…