This Senior Copywriter role sits within Strategic Education, Inc.’s (SEI) Education Technology Services (ETS) marketing team, supporting two of our brands—Sophia Learning and Workforce Edge—as well as our university partners, across a B2B2C audience.
The Senior Copywriter creates compelling short- and longform copy across email, web, social, and campaign channels. This is a senior role for a strategic thought partner who shapes ideas as well as executes them, elevates the craft of the wider team, and is genuinely curious about performance data and how AI and generative engines are reshaping content discovery.
**Required: A portfolio of writing samples demonstrating range across audiences (B2C, B2B) and formats (short- and longform) is required to have application reviewed further. **This can be a link on your resume/CV or uploaded during application, when you upload your resume/CV, you can continue to upload more documents in that same step**
Essential Duties & Responsibilities:
Copywriting and Editing Creative brief interpretation & copy development
On-brand content creation across marketing assets
Concept-to-final-edit content ownership
Brand voice consistency & audience engagement
Concepting and Creative Direction Big-idea and messaging concept development
Campaign direction partnership, from strategy through execution
Audience- and Platform-Specific Messaging Audience-resonant copy across B2C, B2B, and B2B2C
Channel- and platform-optimized messaging (email, paid social, landing pages, etc.)
Awareness of how content is surfaced and evaluated by AI and search
Performance-Driven Writing Data-informed content strategy (engagement, conversion, search/AI-visibility)
Performance insights applied as a creative input, not an afterthought
Market, Audience, and Competitive Fluency Ongoing awareness of workforce and higher ed trends and competitive activity
Translation of market and audience insight into resonant messaging
AI-Forward Thought Leadership Curious about GEO and LLM-driven discovery
Experimentation with agentic workflows, custom GPTs, and AI content tools
Forward-looking point of view on content strategy and scale
Editorial Judgment and Credibility Fact-checking and contextualizing AI-generated content
E-E-A-T-aligned writing where applicable
Accuracy and substantiation of claims about credits, credentials, and outcomes
Creative Leadership Editorial standard-setting across the team
Mentorship and review of other writers’ work
Org-wide stewardship of brand voice
Accessible and Inclusive Writing Accessibility and inclusive-language best practices
Clear, welcoming content across our full audience
Relationship Management Cross-functional collaboration with design, marketing, and project management
Partnership with SEO/growth and data teams
Process and Delivery Established processes for timely, best-in-class delivery
Effective multi-project management in a fast-paced, deadline-driven environment
Job Skills:
Multi-brand copywriting for B2C, B2B, and higher-education audiences, with editing, proofreading, and brand-voice alignment skills.
Storytelling and concepting ability—generating ideas and shaping messaging, not only executing to brief.
Ability to tailor messaging by audience and platform, with understanding of content performance across email, social, web, search, and AI-driven surfaces.
Comfort interpreting performance data (engagement, conversion, AI-visibility) to inform copy and content strategy.
Working knowledge of SEO, AEO, and GEO, with interest in how LLMs, AI copilots, and agentic tools are reshaping content discovery.
Editorial judgment and research skills to verify, contextualize, and hold content to E-E-A-T standards.
Ability to mentor writers and influence cross-functional stakeholders.
Proficient with Microsoft Office Suite
Work Experience:
5+ years’ experience as a writer in a corporate or marketing communications structure, ideally including in-house or agency experience.
Experience or strong demonstrated…