Contract type : Full Time – Permanent
Location : Noida.
ABOUT THE ROLE:
Strategic Purpose:
Drive sustainable organic revenue growth through an integrated GEO, SEO, and AI Search Growth Engine. Own the strategy and execution that improves brand discoverability, increases qualified organic acquisition, and builds long-term search authority across global markets.
Core Scope
Own the cross-channel organic growth ecosystem across: Website experiences
Landing pages
Blogs and content platforms
YouTube and other organic discovery channels
Traditional search engines
AI-powered search and generative discovery platforms
Develop and execute integrated strategies across SEO, GEO (Generative Engine Optimization), content strategy, technical optimization, and organic acquisition to improve visibility and conversion performance.
AI Search & GEO (Future Search Strategy)
Own the organization’s AI search visibility and GEO strategy, ensuring the brand is optimized for emerging search experiences and AI-driven discovery platforms, including: AI search visibility across platforms such as Google AI Overviews, ChatGPT, Google Gemini, and other emerging AI search experiences.
Generative Engine Optimization (GEO) strategies to improve brand inclusion, relevance, and authority in AI-generated responses.
Entity optimization to strengthen brand, product, and topic associations across search ecosystems.
Content freshness and optimization frameworks to maintain relevance for AI engines and evolving search algorithms.
Development of future-ready search strategies beyond traditional keyword-based optimization, focusing on user intent, entities, topics, and knowledge authority.
Key Responsibilities :
Organic Growth & SEO Strategy Develop and execute SEO strategies across 18 websites to increase organic visibility, qualified traffic, and lead generation.
Build organic acquisition plans aligned with business objectives, growth targets, and NSE (New Student Enrolment) goals.
Identify opportunities to improve non-branded traffic growth, topical authority, and share of search.
Conduct search intent analysis and develop strategies based on user behaviour, market demand, and audience needs.
Establish scalable SEO frameworks across global markets, ensuring consistency while supporting regional requirements.
GEO & AI Search Optimisation Lead GEO and AI search optimisation strategies to improve visibility across generative search platforms.
Optimise content and digital assets for AI discovery through entity optimisation, structured information, authority signals, and content quality improvements.
Monitor AI search developments, algorithm changes, and emerging best practices to maintain competitive advantage.
Partner with Content, Product, and Marketing teams to embed GEO principles into digital experiences.
Content Strategy & Discoverability Define content prioritisation frameworks based on search demand, business impact, audience intent, and market opportunities.
Develop strategies to improve content discoverability across search engines, AI platforms, and organic channels.
Collaborate with content teams to create authoritative, helpful, and search-optimised content.
Identify content gaps and opportunities to strengthen topical authority and brand expertise.
Organic Ecosystem Optimization Optimise performance across websites, landing pages, blogs, YouTube, and other organic channels.
Improve conversion pathways from organic discovery through to lead generation and enrolment outcomes.
Collaborate with UX, IT, Analytics, and Marketing teams to improve organic performance.
Success Metrics / KPIs Growth in organic leads, MQLs, and NSE contribution
Increased AI search visibility and GEO presence across generative search platforms
Growth in non-branded organic traffic
Improved keyword rankings and share of search
Increased topical authority and entity visibility
Improved organic conversion rates and acquisition efficiency
Growth in website discoverability across global…