You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.
At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.
When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.
Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
Senior Manager, Brand and Marketing (Sponsorship)
The Senior Manager, Brand and Marketing (Sponsorship) is a key member of Sun Life Hong Kong’s Brand & Marketing function. The role is responsible for developing and delivering strategic sponsorships and external partnerships that strengthen brand awareness and equity, deepen engagement with Clients and communities, and support sustainable business growth. The successful candidate will identify high-impact opportunities, build strong partner relationships, and lead integrated activation programmes from strategy through execution and measurement.
Key Responsibilities
1. Sponsorship strategy and portfolio management
Develop and execute Sun Life Hong Kong’s sponsorship and external partnership strategy in alignment with brand, marketing and business priorities.
Identify, assess and recommend sponsorship opportunities based on strategic fit, audience relevance, brand impact, commercial potential, risk and return on investment.
2. Partnership development and management
Build and maintain strong relationships with rights holders, organisations, industry bodies, agencies, vendors and other external partners.
Lead partnership negotiations, commercial discussions and contract development, working closely with Legal, Compliance, Risk and Procurement.
3. Integrated activation and delivery
Lead the end-to-end planning and execution of sponsorship activations, events, campaigns and engagement programmes across paid, owned and earned channels.
Translate partnership assets into compelling brand and business activation plans in collaboration with Digital Marketing, Distribution, Communications and other internal teams.
Ensure all executions comply with Sun Life’s brand standards, governance requirements and operational controls.
4. Performance, budget and project management
Define clear objectives, KPIs and measurement frameworks for each sponsorship; track performance and provide actionable insights and recommendations.
Manage budgets, timelines, resources, agencies and vendors to deliver high-quality outcomes on time and within budget.
Maintain robust project governance, documentation and risk management across multiple concurrent initiatives.
5. Stakeholder engagement and leadership
Influence and align cross-functional teams and senior stakeholders on sponsorship strategy, investment priorities and activation detail plans.
Provide clear updates, recommendations and post-programme evaluations to management.
Coach and guide team member and sponsorship partners, fostering strong collaboration and high standards of execution.
Job Requirements
Bachelor’s degree or above.
At least 8 years of relevant experience in sponsorship, external partnerships, event management and/or integrated marketing, with a strong track record of leading complex projects.
Proven experience developing sponsorship strategies, evaluating opportunities, negotiating partnerships and delivering end-to-end activations.
Strong…