At Sunrun, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. To do it, we’re designing a dynamic culture where employee development, well-being, and safety come first. It’s why we’ve become the #1 home solar and battery company in America. We’re unlike any other residential energy company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.
Who We Are
We’re on a mission to make energy more reliable and affordable for more people. We provide an opportunity with storage and solar to help people access greater energy independence without the big upfront costs. Sunrun is the largest dedicated residential solar and storage company in the country and has a mission to bring stably priced resilient power to the masses.
POSITION SUMMARY
At Sunrun, we are building a future where clean energy is the standard. As the Manager of Product Marketing, you will work cross-functionally with Sales, Product, and Business Development teams to drive demand and increase lifetime customer value. You will be a subject matter authority focused on driving nurture and engagement strategies through creative, human-centered solutions that turn homeowners into lifelong clean energy advocates.
Product Marketing Manager — Key Responsibilities
Market & Customer Intelligence: Develop a deep understanding of homeowner needs, customer experiences, buyer personas, competitive landscapes, utility markets, and regional trends to identify opportunities, inform product strategy, influence business decisions, and strengthen Sunrun's market positioning.
Go-to-Market Strategy & Execution: Develop, manage, and execute marketing strategies and plans that support Sunrun's solar, battery storage, and energy service offerings. Lead product launches, regional and national campaigns, and customer engagement initiatives that drive awareness, adoption, and business growth.
Product Positioning & Brand Messaging: Develop compelling, differentiated, and customer-focused messaging that communicates the value of Sunrun's products and services. Ensure consistent brand positioning while tailoring messaging to regional market conditions, customer needs, and buyer motivations.
Content Strategy & Development: Lead the development of impactful marketing content and assets, including customer stories, testimonials, case studies, web content, email campaigns, brochures, presentations, social media, and educational resources. Ensure content addresses customer needs, supports the buyer journey, and reinforces Sunrun's value proposition.
Sales & Partner Enablement: Develop and maintain sales enablement materials, including playbooks, competitive battlecards, presentations, product messaging, FAQs, and training resources. Collaborate with Sales Enablement, Sales Operations, and regional Sales teams to equip customer-facing employees and partners with the tools and knowledge needed to effectively communicate Sunrun's value.
Cross-Functional Collaboration: Partner closely with Product Management, Sales, Customer Experience, Business Operations, Marketing, Communications, and external partners to align marketing strategies with business priorities, identify customer opportunities, and ensure coordinated execution across regional and national initiatives.
Customer Engagement, Advocacy & Product Adoption: Develop and execute initiatives that strengthen customer relationships, encourage product adoption, and support retention, referrals, and expansion opportunities. Proactively identify customer success stories, testimonials, and advocacy opportunities that demonstrate the value of Sunrun's products and services.
Performance Measurement & Optimization: Establish and monitor KPIs to evaluate campaign…