Hello, we’re SURI. We're on a mission to radically transform oral care with beautiful everyday essentials designed for life. Championing high performance and future-focussed design, our award-winning sonic toothbrush transforms an uninspiring chore into an enjoyable daily ritual.
We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.
Since launching our sonic toothbrush in 2022, we’ve delighted over 500k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.
We have a close-knit team of experts with a strong attention to detail and willingness to think differently. TikTok Shop is a huge potential growth lever for us, and we’re now looking for a Channel Lead to own it end-to-end across US and UK, helping us build an always-on commerce engine that grows Shop sales and lifts every other channel.
About the Role:
As channel lead you will be accountable for the whole TikTok Shop channel: Shop GMV, the halo it creates on our other sales channels, shop health, and all the engines that drive them from affiliate, LIVE and GMV Max ads. You will set the strategy, build the plan, run it leveraging agencies and teams cross-functionally. This is a commercial, targets-driven role for someone who loves moving fast, joining the dots across levers, and watching revenue climb.
If this excites you and you are keen to shape SURI with us we’d be thrilled to hear from you!
Responsibilities:
Shop GMV and halo:
Own the TikTok Shop GMV target and the plan to hit it, by market, month and lever
Measure and grow halo revenue on website, Amazon and retail, and report it with GMV
Own the budget and the split across affiliate, LIVE and ads, reallocating weekly to what works
Run the channel calendar across markets around launches, promotions and peaks (BFCM, Christmas)
Report GMV, halo, commission, ROAS and contribution margin to leadership
Shop health:
Own health scores: fulfilment, returns, CS, ratings, violations
Own the catalogue: listings, pricing, bundles, imagery, promotions, vouchers
Be the day-to-day contact for TikTok partner managers and keep us policy-compliant
Affiliates:
Set strategy and run high-volume creator recruitment in the UK and US against weekly targets
Negotiate commission, samples and paid fees to protect margin at scale
Build the VIP programme, and source affiliate content for social, web and paid
LIVE:
Set cadence, formats, hosts and offers by market and season
Run brand and creator LIVEs end to end, against GMV, conversion and cost-per-sale targets
GMV Max and paid:
Set budgets, ROAS targets and scaling rules
Keep a pipeline of Shop-native creative, partnering with Growth and Creative teams to leverage cross-platform, including top affiliate content
Test weekly: scale, fix or cut
Requirements
Minimum 5 years’ experience in a performance-focused social commerce, influencer, affiliate or ecommerce growth role, with ownership of a channel P&L or GMV target
Track record of building best-in-class TikTok Shop programmes across affiliate, LIVE, Shoppable video and GMV Max ads
Strong commercial mindset across growth, margin and spend
A natural communicator with stellar written skills, able to work with senior stakeholders
Unmatched attention to detail and organisation skills
Comfortable working across UK and US time zones and market nuances
Experience managing people or agencies is a plus
A passion for more sustainable living is a real plus!
Benefits
25 days annual leave, plus bank holidays and an additional day for your birthday
Flexible working hours
Hybrid working - up to 2 days working from home…