A strong product. Three customer-facing teams. Scale the enablement that connects them.
Hi there!
We’re Sweed, a product-driven company building an all-in-one cannabis retail platform. We’re looking for an Enablement Director to help our Sales, Customer Experience (CX), and Support teams understand our product, communicate its value, and put that knowledge into practice.
You’ll own onboarding and ongoing enablement across all three teams. You’ll develop role-specific training, turn product updates into practical materials, and use real customer conversations to identify where people need support.
This is a hands-on leadership role with ownership of the function and significant autonomy over how it develops. You’ll set priorities, create content, deliver training, and strengthen programs that improve how our teams work with customers.
About Sweed
At Sweed, we’re reimagining how cannabis retailers operate. Our enterprise-grade platform combines POS, eCommerce, Marketing, Analytics, and Inventory Management into a single, seamless solution—eliminating the need for multiple third-party tools.
We build for simplicity, scalability, and performance, making life easier for cannabis retailers while helping them grow their businesses.
Our mission
We believe cannabis retailers deserve technology that makes running their businesses easier and serves their customers better.
The industry is evolving rapidly. We’re here to support that growth by making cannabis retail more efficient, accessible, and customer-friendly.
Where we are today
We’ve been on the market for seven years, continuously growing and refining our product. Our focus is on earning customer trust through better delivery, new capabilities, and a platform built for the complexities of cannabis retail.
As we grow, we’re bringing enablement across Sales, CX, and Support under one owner. We have existing tools, content, onboarding, and certification programs to build on. Your opportunity is to connect those pieces, address gaps, and establish consistent standards for learning and readiness across the organization.
The team and your role
We’re a global team of over 250 people. Our development organization operates in cross-functional product teams, while our CEO and Customer Experience team are based in the United States.
You’ll report to the VP of Growth & RevOps and work closely with Sales, CX, Support, Product, and Product Marketing. You’ll lead the enablement function, coordinate existing onboarding resources, and partner with managers to turn assessment findings into practical coaching.
This is a full-time, remote, US-based position. Eastern or Central time is preferred to support close collaboration with our teams. Occasional travel may be needed for customer visits, industry events, or team collaboration.
What you’ll own
- Onboarding & Ramp — Own onboarding from day one through readiness to work independently. Build role-specific plans for Sales, CX, and Support, with clear milestones, assessments, and realistic ramp expectations. Cover product knowledge, customer communication, workflows, and the tools each role uses, including HubSpot and Gong.
- Product Education & Value Messaging — Partner with Product and Product Marketing to translate releases into clear customer value and practical guidance for each team. Run briefings, demos, and deep dives, and keep messaging, FAQs, and demo guidance current.
- Sales Enablement — Create and maintain playbooks, talk tracks, videos, and practical tools for discovery, demos, objection handling, competitive positioning, negotiation, and closing. Adapt materials for SMB, Mid-Market, and Enterprise sellers and support new sales motions as they launch.
- Customer Experience Enablement — Develop role-specific training for account management, customer success, and customer service within the CX team. Equip people to support adoption, renewals, and expansion, manage customer expectations, and reinforce value messaging throughout the customer…