The VP, Relationship Manager is responsible for the performance of Floor & Decor and Installation Made Easy portfolios. This program will feature both a Consumer PLCC and Business Revolving Credit program, along with expanded acceptance capabilities. This role will partner cross-functionally with business leaders to drive growth and change via a balanced focus on customers, people, process, and innovation.
Our Way of Working
We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Manage the client P&L and contract, drive the development and execution of a long-term growth strategy, aimed at increasing sales and credit penetration while building relationship equity to insulate from the competition
Lead and execute the strategic initiative roadmap, across Digital Enhancements, Operational Excellence, and Store Engagement, partnering closely with cross-functional teams (Marketing, IT, Risk, Finance, Operations, Credit, Analytics) to deliver business objectives.
Directly manage CSM, dedicated to Floor & Decor portfolio
Ensure program performance & sales goals are met
Leverage various channels to influence retail partner to achieve growth goals. Various channels include, but aren’t limited to phone, face to face meetings, trade shows, webinars, email, etc.
Develop, maintain and execute a store level segmentation and engagement plan for ~300 stores (and continuing to expand) to ensure appropriate connections are made outside of day-to-day corporate contacts
Lead and coordinate the strategic planning process, in partnership with client and cross functional team, to optimize for growth - Focusing heavily on Marketing and loyalty analytics, new account growth, repeat usage and value-added capability delivery.
Help maintain competitive information and optimize how we differentiate vs. the competition.
Work in partnership with Credit and Fraud teams to monitor and optimize strategies, leveraging an inquisitive, growth-oriented approach to identify opportunities for continuous improvement
Work with Operations and Sales Support teams to resolve day-to-day escalated/ad hoc client and sales requests
Lead quarterly business reviews, both internally and externally, as well as planning and enabling all other client interactions to drive business engagement and results
Proactively scan potential risk and compliance concerns; assures all contractual and compliance obligations are being met
Leverage data analytics for comprehensive diagnosis of the client’s business and the health / opportunities within the credit program.
Continually promote and apply Synchrony Values, acting as a role model for integrity.
Attend client conventions / trade shows
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor’s degree and 5+ years of leadership experience with B2B Marketing and Sales; or in lieu of a Bachelor's Degree, a High School Diploma / GED and 8+ years of leadership experience with B2B Marketing and Sale
5+ years financial skills and understanding of the P&L
5+ years leadership/team building experience with a solid track record of coaching, building both strong cross-functional alliances and motivating others to act in a boundary-less fashion
Ability to travel up to 50% (including weekends)
Desired Characteristics:
Demonstrated prior experience involving contract negotiations, competitive pricing, business planning and P&L management.
Strong sales, marketing, creative and analytical skills
Proven ability to influence corporate decision makers; strong negotiating skills
Ability to demonstrate innovation and creative approaches to business needs
Proven ability to work remotely and independently.
Ability to conduct…