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The Performance Creative Manager will lead creative strategy and briefing for performance marketing assets for Mint Mobile — across static, audio and video — translating performance insights, audience data, and market trends into a continuous creative testing roadmap across paid media placements such as native ads, paid social, podcast scripts, and UGC content. This role applies the overall marketing and brand strategy and messaging to the creative itself, staying ahead of platform and creative trends to turn them into rapid-response creative opportunities that reflect a strong sense of brand. It partners closely with the in-house creative team, agencies, and content creators, writing briefs and guiding work from concept through internal and legal review. The role also manages delivery of final assets to media teams for deployment and tracks usage rights across all creative. The work impacts organizational effectiveness by ensuring performance marketing creative is on-brand, high-quality, and delivered on time.
This is a hybrid role requiring a minimum of 3 days per week in office.
Main Responsibilities:
Lead creative strategy and briefing for static and video assets across native ads, paid social, podcast scripts, and campaign asset delivery
Build and execute a creative testing roadmap by translating performance insights, audience data, and market trends into hypotheses on hooks, value props, and messaging, staying ahead of platform trends and best practices to turn them into rapid-response creative opportunities
Write creative briefs and partner with the in-house creative team and agencies to develop and produce assets
Direct and review UGC ad creative, working directly with creators and the UGC ad agency on briefs and content approval
Partner with internal stakeholders and legal to review creative assets prior to launch
Manage delivery of final creative assets to media teams for deployment and track usage rights across all assets
Also responsible for other duties/projects as assigned by business management as needed
Knowledge, Skills, and Abilities:
Campaign Management
Campaign Performance Analysis
Conceptual & Critical Thinking
Cross-Functional Project Management
Data Analysis
Digital Marketing Preferred
Risk Avoidance Preferred
Stakeholder Management
Strategic Thinking
Qualifications :
Bachelor's Degree plus 3 years of related work experience, or advanced degree with 1 year of related work experience, or combination of education and experience deemed equivalent. Acceptable areas of study include Marketing, Communications, Design or Related Field
4+ years of creative strategy and briefing experience across performance marketing channels, including paid social, native advertising, and UGC content production, with strong knowledge of platform best practices for static and video creative.
At least 18 years of age
Legally authorized to work in the United States
Total Target Cash Earnings Opportunity: $90,275 - $162,840
National Base Pay Range: $78,500 - $141,600
The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.
The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.…