Job Title
Manager, Web Communications
Agency
Texas A&M University
Department
College of Arts and Sciences
Proposed Minimum Salary
Commensurate
Job Location
College Station, Texas
Job Type
Staff
Job Description
Here’s a Glimpse of the Job
The Web Communications Manager, under direction, will serve as the lead website manager and web support expert for the College of Arts & Sciences. The selected candidate will be responsible for managing and continuously improving the information architecture, web content, search engine optimization (SEO), website accessibility, and content management system user support for public websites and intranets.
Opportunities to Contribute
Coordinate daily website administration, maintenance, and long-range planning for routine and special projects.
Work with stakeholders to ensure website content is accurate, current, organized, and relevant to target audiences.
Evaluate website analytics, SEO performance, and key metrics to identify opportunities for improvement and report findings to leadership.
Conduct usability, user-experience, and accessibility evaluations to ensure websites meet federal, state, and university requirements.
Collaborate with internal and external stakeholders to plan website projects, address challenges, and develop solutions.
Troubleshoot website and application issues and implement solutions to improve functionality and processes.
Train and support department content managers and CMS users on web content best practices, accessibility, and policy compliance.
Assist with the recruitment, hiring, onboarding, training, and supervision of web staff and student assistants.
Participate in professional development, university forums, and meetings to stay current on web communications trends and best practices.
Leverage working knowledge of graphic design, HTML, CSS, WordPress, and Cascade.
Create curated reports for leadership detailing the overall state of web functionality, accessibility, and policy compliance for all college websites.
Qualifications
Bachelor's degree or any equivalent combination of education and experience.
Five (5) years of experience in website management, communications and/or marketing including two (2) years of supervisory experience.
A well-qualified candidate may also possess:
More than five (5) years of experience in web content administration, maintenance, and support.
Customer service and support experience.
Understanding of best practices in website design, information architecture and user experience.
Demonstrated experience working with web content management systems (e.g., WordPress, Cascade, SharePoint).
Experience applying search engine optimization (SEO) best practices.
Experience using image‑editing tools such as Adobe Photoshop, plus, digital accessibility and quality‑assurance tools (e.g., SiteImprove).
Project management or coordination experience.
Knowledge of graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc. or an equivalent design environment).
Knowledge of and/or willingness to learn Digital Asset Management system theory, administration, and maintenance.
Strong verbal and written communication skills.
Familiarity with and willingness to learn web services and applications such as EventBrite, Cascade CMS, Emma, and other similar services.
Demonstrated knowledge and ability in several of the following core web skills: developing and maintaining web content, web content management using CMS such as WordPress or Cascade, web accessibility, HTML, search engine optimization, writing for the web, image editing, usability, user experience, information architecture, project management, technical documentation, customer service, or user support.
Ability to multi-task and work cooperatively with others.
Must have excellent organizational skills.
Salary: Commensurate
Schedule/Location: Requires ability to work occasional after hours and weekends.
What You Need to Do
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