Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Job responsibilities:
Lead the development and execution of an integrated PR and VIP talent strategy that strengthens brand relevance, advances business priorities, and delivers meaningful earned visibility.
Serve as a senior PR partner to global and regional teams, translating brand strategy into clear communications priorities and supporting locally relevant execution across international markets.
Drive proactive, high-impact media relations across fashion, lifestyle, business, and culture; cultivate senior editorial relationships and identify compelling opportunities for features, news, and brand storytelling across print, digital, and broadcast.
Lead the development, approval, and distribution of press releases, messaging, media briefs, executive talking points, and other PR materials, ensuring a consistent brand voice and accurate key message pull-through.
Shape integrated PR plans for launches, campaigns, partnerships, and events, identifying distinctive storytelling angles and coordinating strategic outreach to maximize coverage and cultural impact.
Collaborate with Tapestry Corporate Communications team to build executive team’s visibility through select media engagements and speaking opportunities; recommend relevant platforms, strengthen relationships with key editors and reporters, and prepare internal spokespersons for internal and external appearances.
Apply seasoned communications judgment to sensitive media inquiries and emerging issues, partnering with leadership and relevant internal teams to develop timely, thoughtful responses.
Own VIP talent strategy and day-to-day execution, identifying and cultivating relationships with established and emerging talent whose style, audience, and cultural relevance align with the brand.
Build and maintain trusted, high-touch relationships with talent, publicists, managers, agents, and stylists, serving as a primary brand contact and exercising discretion in all interactions.
Lead VIP dressing, product seeding, gifting, and event engagement, partnering with internal teams and agencies to secure authentic placements and manage outreach, product coordination, and follow-through.
Develop and evaluate VIP partnership opportunities, including appearances and campaign participation; partner with Legal, Finance, and relevant teams on negotiations, agreements, deliverables, and execution.
Direct and challenge PR and VIP agencies with clear briefs, priorities, and expectations; oversee scopes, budgets, and execution to ensure proactive thinking, strong coordination, and measurable results.
Partner closely with Social, Influence, Marketing, Creative, Editorial, Digital and Paid Media teams to connect earned media and VIP activity with broader brand initiatives and amplify relevant moments across channels.
Develop and advance PR’s role in answer engine optimization (AEO) and large language model (LLM) discovery strategy, partnering with SEO, Digital, and Editorial teams to strengthen brand visibility and accurate representation in AI-generated answers through authoritative earned…