THE·TEAM operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. NEXT GEN·TEAM connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. NEXT GEN·TEAM’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies.
Headquartered in Los Angeles, THE·TEAM's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit the.team .
The Role:
We are looking for an experienced Director, Measurement to lead measurement strategy, measurement design, performance analysis, experimentation, forecasting, and decision support for a global technology client. This role will establish the measurement architecture, methodologies, data requirements, governance standards, and insight frameworks needed to evaluate program effectiveness consistently across channels, markets, and reporting periods. The ideal candidate brings deep expertise in marketing measurement and marketing science, paired with strong marketing channel acumen. They can define the business questions measurement needs to answer, select rigorous approaches to answer them, and synthesize data from multiple sources to explain what is happening, why it is happening, what it means for the business, and what is likely to happen next. They are equally comfortable setting a measurement and learning agenda, identifying meaningful performance trends and drivers, and translating complex analysis into clear, actionable recommendations for clients and internal teams.
Key Responsibilities:
Measurement Strategy & Planning
Define the business questions measurement needs to answer and translate client business and program objectives into clear measurement objectives, KPI hierarchies, success criteria, benchmarks, and a prioritized learning agenda
Develop end-to-end measurement plans that define methodologies, data requirements, analytical approaches, reporting cadence, and learning priorities across channels, markets, and programs
Measurement Design & Data Readiness
Define data requirements, sources, taxonomies, tracking needs, and reporting specifications required to execute measurement plans effectively
Establish common definitions, analytical standards, and measurement governance so performance can be consistently measured and compared across markets, channels, teams, and reporting periods
Partner with analysts and technical teams to improve data quality, organization, accessibility, integrations, and scalability while reducing reliance on manually compiled reporting
Analysis, Experimentation & Advanced Measurement
Analyze program, channel, audience, funnel, and market performance to identify meaningful trends, drivers, anomalies, risks, and opportunities
Synthesize historical and current performance into a clear point of view on what has happened, what is driving results, and where deeper analysis or action is needed
Insights, Forecasting & Optimization
Develop forward-looking projections and scenario forecasts using historical performance, current trajectory, and clear assumptions to help teams anticipate program outcomes
Translate measurement findings into practical optimization recommendations, investment considerations, and priorities for what teams should change, test, or investigate next
Reporting & Measurement Governance
Establish reporting architecture and cadence that turn measurement outputs into clear, decision-ready narratives for senior client and internal…