About the Company
As a global medical device company originating from Japan, we pursue reliable quality and technology to contribute to healthcare in more than 160 countries and regions around the globe. We promise to walk alongside healthcare professionals to continue to make great contribution to society, now and into the future.
Summary of the Role
The Associate Director, Portfolio Planning & Marketing is a strategic, high-impact role at the intersection of commercial strategy, portfolio management, and market development. Responsible for driving the growth and long-term evolution of Terumo’s Cardiovascular & Aortic portfolio across Asia Pacific, this role ensures the portfolio remains aligned with regional healthcare needs, market dynamics and business priorities. In addition, the role leads the development and execution of the regional Aortic marketing strategy to accelerate business growth, strengthen market positioning and expand clinical adoption. The role demands strong business acumen, a deep understanding of the cardiovascular & aortic landscape, and the ability to translate market insights into actionable portfolio and commercial strategies.
Key Responsibilities
1. Market Competitive Insights & Opportunity Assessment
Own APAC competitive intelligence and market research, including customer insights, procedure trends, unmet clinical needs, adoption barriers, and economic value drivers
Monitor competitive activities, emerging technologies, and market trends to identify strategic threats, market disruptions, and untapped growth opportunities across APAC
Lead comprehensive portfolio assessment covering lifecycle management, portfolio gap analysis, cannibalization risks evaluation, and prioritization of growth opportunities across markets
Proactively identify new products, technologies, therapies and business models that can contribute to sustainable business growth
2. Portfolio Strategy, Planning & Management
Develop and own the multi-year APAC portfolio strategy for Cardiovascular & Aortic categories, aligned with regional market dynamics, customer needs and global strategic priorities
Define portfolio positioning strategies by customer segment, clinical pathway, healthcare setting, and market maturity to maximize commercial impact and clinical adoption
Partner with regional and global stakeholders to influence product roadmap and portfolio investment priorities
Assess the impact of regulatory developments, reimbursement changes, and healthcare policy shifts on portfolio performance and recommend appropriate strategic responses
3. Business Development & Strategic Partnership
Identify and evaluate strategic partnerships, licensing opportunities, distributor agreements, co-development arrangements, and market-entry strategies that align with business objectives
Develop robust business cases, financial models and investment proposals for new market entry, portfolio expansion, new product launches and business development initiatives
Provide strategic recommendations to regional leadership based on market opportunities, competitive dynamics and long-term growth potential
Work cross-functionally with Finance, Legal, Regulatory, Quality, Medical Affairs, Supply Chain and Commercial team during due diligence
Support commercial negotiations, partnership structure development and transition from opportunity evaluation to execution
Facilitate the transition from opportunity assessment and business case development to commercialization and operational implementation
4. Regional Marketing & Growth Strategy Development
Develop and lead the regional marketing strategy and aligned with regional commercial objectives for the Terumo Aortic business
Identify key growth drivers, market barriers, and strategic opportunities across countries to accelerate business performance across the region
Define regional customer segmentation, targeting, positioning, and value propositions that enhance customer engagement and market penetration
Serve…