Position: Demand Generation Specialist
Department: Growth
Reports to: Director, Demand Generation & Pipeline Marketing
Type: Full-time / Work-from-home / Remote
Compensation: $65,000−$75,000 USD
Open Through: November 20, 2026
Tessitura is a nonprofit technology company for arts and cultural organizations, dedicated to helping them thrive. We provide a unified CRM and commerce engine that brings together marketing, ticketing, fundraising, and customer data - enabling organizations to drive revenue, understand their audiences, and deliver more meaningful experiences.
Our platform powers 800+ organizations across ten countries, including world-renowned performing arts centers, museums, orchestras, and cultural institutions, as well as innovative and emerging organizations that are redefining how culture is experience and accessed by their communities.
By equipping these organizations with better technology and insight, we help them expand their reach, strengthen relationships, and amplify the tremendous cultural and social value they deliver to their communities.
Job summary
The Demand Generation Specialist owns the day-to-day execution of Tessitura’s demand generation activities, with a primary focus on driving new logo growth.
Working closely with the Director, Demand Generation & Pipeline Marketing, you will turn demand strategy into well-run campaigns, programs and paid media that reach the right buyers and convert into real opportunities. You will manage the demand generation calendar, build and deploy new logo email campaigns, run paid advertising across Google Ads and LinkedIn Ads and create persona-based communications that resonate with the people who choose technology for arts and cultural organizations.
This is a hands-on, execution-focused role with a strong analytical component. You will use data and marketing analytics to understand what is working, recommend where to adjust and help the Demand Generation function achieve its pipeline goals.
You will partner with Sales, Marketing, Partners and Revenue Operations to make sure demand activity is timely, coordinated and aligned with Tessitura’s go-to-market (GTM) priorities.
Core responsibilities
Own the demand generation calendar Manage and execute a calendar of demand generation campaigns and activities, keeping timelines, owners and dependencies visible and on track
Coordinate across Marketing, Sales, Product Marketing, Brand and Partners so campaigns launch on time and deliver against goals
Translate priorities set by the Director into clear campaign plans, briefs and deliverables
Maintain documentation, naming conventions and processes that keep campaign execution consistent and repeatable
Create and deliver persona-based communications Develop and deliver communications tailored to the roles, priorities and challenges of key buyer personas across arts and cultural organizations
Partner with Product Marketing and Brand to bring approved positioning and messaging to life across marketing channels
Adapt messaging by persona, segment and stage of the buying journey to build awareness and move prospects toward conversation
Partner with Sales to support personalized outreach to target accounts using account-based marketing (ABM) approaches
Use data to inform decisions Review campaign data and marketing analytics to understand performance across channels, campaigns and audiences
Make clear, practical, strategic recommendations on where to invest, adjust or stop, and share those recommendations with the Director and wider team
Report on key metrics, including engagement, lead quality, pipeline contribution and cost efficiency
Work with Revenue Operations to make sure tracking, attribution and reporting are accurate and consistent
Build and deploy new logo email campaigns Build, test and deploy email campaigns and nurture programs designed to generate new logo pipeline
Manage target lists, segmentation, audience selection and suppression to make sure the right messages…