- Pay
- A$38–51k
- Where
- Canberra, England, GB · GB · Remote · Remote
- Level
- Mid
An exceptional opportunity for a mid-level Online PR Manager to shape the future of PR & Communications in Canberra.
Reputation moves fast now.
A single unmanaged comment thread or a slow response to a trending story can undo months of careful positioning, which is why established organisations keep dedicated specialists on the case rather than leaving it to chance.
This role sits inside an enterprise-scale operation with over 250 staff, one that's spent years building out structured career paths and proper frameworks for exactly this kind of work.
You'd be joining a team that treats PR & Communications as a discipline, not an afterthought.
The Online PR Manager role is based in Canberra but runs fully remote, so you'll need to be comfortable working independently while staying closely tied to a wider communications function.
Here's what you'll be doing: Plan and run digital PR campaigns that build coverage, backlinks and brand mentions across relevant online press Monitor online sentiment and news coverage daily, flagging risks before they become problems Draft press releases, statements and reactive comments that match the organisation's tone and legal boundaries Build and maintain relationships with journalists, bloggers and digital publishers across relevant sectors Report on campaign performance using coverage, reach and sentiment data, adjusting strategy where results fall short Coordinate with marketing, legal and senior stakeholders on messaging during sensitive or high-profile situations Here are the skills you'll need: A few years' solid experience in online PR, digital communications or a closely related field Strong writing skills.
You need to produce clear, accurate copy under time pressure Working knowledge of media monitoring tools and basic SEO principles as they relate to PR Confidence dealing with journalists and external stakeholders without needing constant sign-off A level head during a crisis.
Things go wrong, and you'll need to stay calm and think clearly Good judgement around what to escalate and what to handle yourself Key perks and benefits: A$38,000 to A$50,500, depending on experience Fully remote working arrangement Comprehensive benefits package including private medical and dental insurance Enhanced pension scheme and performance-based bonuses Structured career development within an established industry leader Why pursue a career in PR & Communications?
Organisations need people who can tell their story well and defend it when things get difficult, and that demand isn't going away.
Canberra has grown into a genuinely useful base for this kind of work, with a steady mix of public and private sector communications roles nearby.
Good PR people with solid judgement tend to progress quickly, because so much of the job comes down to trust that's hard to fake.
This Online PR Manager opportunity is brought to you by The Opportunity Hub UK.