Looking for a hands-on, EdTech player/coach role where you are the entire sales function and own the number, the pricing, and the P&L?
CK-12 is fundamentally changing how students learn and teachers teach by operating at the unique intersection of school curriculum and advanced, AI-native adaptive learning. Through its customizable FlexBooks® and its AI tutor, Flexi, CK-12 provides high-quality, deeply interactive STEM curriculum to schools at a fraction of the traditional cost. They seek a hands-on, player/coach Vice President of Sales to accelerate its footprint across the United States. This person will be CK-12s only salesperson: there is no sales team to manage, so the Vice President of Sales will personally prospect, run, and close every deal while building the processes a future team will run on.
You will drive the widespread adoption of CK-12 across public school districts, private institutions, and charter networks. Unlike traditional core curriculum sales, this role requires a disruptive go-to-market approach. CK-12s base platform is free, and it is powerful on its own. The Vice President of Sales will build on that foundation by selling the value-adds districts pay for, such as enterprise-level implementations, premium AI analytics and support, and professional development services, and will convert an extensive, pre-existing network of K-12 decision-makers into active, paying partnerships.
You will be selling a product that solves two of the biggest problems for school districts today: shrinking curriculum budgets and the urgent need for safe, effective AI integration in the classroom. This is an opportunity to lead a paradigm shift in how U.S. schools adopt digital learning materials, at a mission-driven organization that offers real ownership of pricing, strategy, and growth.
Major Responsibilities
Drive U.S. Adoption and Revenue: Lead the end-to-end sales strategy for the U.S. market and personally close large-scale implementations of CK-12s portfolio of products in major public school districts and top-tier charter networks.
Leverage a District Network: Use established relationships with district Superintendents, Chief Academic Officers, CIOs, and Curriculum Directors to immediately generate substantial, highly qualified leads.
Sell Value on Top of Free: Make a compelling case for paid value-adds to districts that already use, or could use, CK-12s free platform, showing clearly what the premium offerings add and why they are worth the investment.
Shape Pricing and Packaging: Help price CK-12s products and offerings, design packages and tiers, and refine them based on market feedback.
Own Budgets, Forecasts, and the Sales P&L: Build and manage the sales budget, deliver accurate new-business and renewal forecasts, and run the sales P&L.
Position Against Core and Adaptive Competitors: Expertly position CK-12s value proposition against heavy-weight digital curriculum providers (e.g., Edmentum, Great Minds), adaptive practice platforms (e.g., IXL), and emerging AI tools (e.g., MagicSchool AI, MATHia).
Navigate Complex Procurement: Lead complex deal cycles, navigating state-level adoptions, district board approvals, and charter network purchasing processes.
Build the Playbook: As the only salesperson, develop the go-to-market strategy and the sales processes, tools, and playbook for selling AI-native educational tools to districts that are eager for innovation but cautious about implementation and budget constraints.
Cross-Functional Partnership: Work closely with CK-12s Product, Engineering, and Educator Success teams to align market feedback with assessment design initiatives and product roadmaps.
Preferred Qualifications
Several years of K-12 EdTech sales experience.
A track record of success at a startup or smaller organization, where resources are lean and the sales leader builds as well as leads.
A deep, active list of school district contacts and state-level education officials.
Genuine belief that AI…