Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.
As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.
We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.
Our Values:
Human First: We lead with inclusivity, transparency, and empathy.
Nothing is Impossible: We experiment, learn, and keep moving forward.
United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally
REPORTS TO: HEAD OF BRAND – UK & EXPORT
LOCATION: LONDON (WITH REGULAR TRAVEL)
KEY MARKETS: FRANCE, BELGIUM & MOROCCO, SUPPORTING ON OTHERS.
IN A NUTSHELL, YOU WILL BE RESPONSIBLE FOR...
Be the guardian of the Vita Coco brand across France, Belgium and Morocco, responsible for driving growth across key full-funnel metrics, including awareness, consideration and purchase intent
Support Senior Brand Manager on execution across other Export markets, working collaboratively to ensure every Euro works hard.
Develop and own annual market brand plans, translating the wider Export and EMEA strategy into clear local priorities and activation plans.
Build strong relationships with our distributors and local market teams, ensuring Vita Coco remains a priority and plans are delivered to a high standard.
Develop and execute locally relevant experiential events, partnerships, sampling campaigns, influencer, digital and shopper activity.
Manage your market’s marketing budgets, making investment recommendations based on consumer insight & opportunity, commercial priorities and expected impact.
Track local consumer trends, cultural moments and occasions translating relevant insight into brand moments
Work collaboratively with wider EMEA brand and digital team to identify opportunities to scale successful activations, partnerships and learnings across multiple markets.
IN MORE DETAIL THIS MEANS...
MARKET STRATEGY & BRAND OWNERSHIP
Own and be fully accountable for the growth of the Vita Coco brand across your markets, driving brand awareness and household penetration while ensuring consistent representation of the brand across consumer, trade and partner activity.
Develop annual market plans based on clear market, consumer and commercial priorities, aligned with the wider Export strategy.
Translate consumer behaviour, cultural trends, market performance and competitor activity into clear recommendations and activation opportunities.
Identify the biggest growth opportunities for Vita Coco within each market
Ensure global and EMEA brand platforms are translated effectively for local markets whilst maintaining strong brand consistency.
Develop compelling brand stories and toolkits that give distributor and sales teams the tools they need to drive the brand locally.
CAMPAIGNS, PARTNERSHIPS & ACTIVATION
Lead the development and execution of impactful, locally relevant marketing campaigns that connect Vita Coco with target consumers.
Identify and manage relevant partnerships, events, influencers and cultural opportunities, ensuring investment is aligned with strategic objectives and ROI is carefully considered.
Drive pack-in-hand sampling initiatives, ensuring product reaches the right consumers in the right places and occasions.
Brief and manage creative requirements, ensuring assets are delivered on time and in line with Vita Coco brand guidelines.
Collaborate with Digital, Creative, PR, Shopper and Sales teams to deliver a connected…