Who we are:
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
As a Paid Search Senior Strategist , you will lead portfolio-level Paid Search and Shopping strategy and client management to deliver efficient, profitable growth. You’ll translate complex cross-channel insights into executive-ready decisions, guide substantial budgets with forecast rigor, and leverage automation and Bliss Point to reduce waste and unlock new opportunities. You’ll own client narratives (QBRs/steerco), mentor less senior talent, and codify playbooks that scale. We align scope and expectations to our job architecture to ensure consistency and transparent progression.
Key Responsibilities
Client‑Centric
Own the client growth agenda: align Paid Search/Shopping strategy to P&L, inventory, and customer journey; manage trade-offs, scenarios, and executive communications.
Lead QBRs/steerco updates with clear recommendations and decision thresholds; strengthen senior-client relationships.
Product‑Led
Orchestrate automation and platform strategy (e.g., value-based bidding, PMax) and integrate Bliss Point insights (Rapid MMM, Always‑On Incrementality, Brand Equity, Creative Insights, Forecasting) into allocation and test plans; close the feedback loop with product teams.
Data & Measurement‑Driven
Direct the insight-to-action engine: build hypothesis trees, define experiments (control/holdout), and forecast outcomes; ensure data quality (tags/feeds) and communicate model caveats to guide decisions.
The Tinuiti Way
Connect channel depth to multi‑channel growth; educate clients/teams on measurement strategy; document repeatable frameworks and playbooks.
Owner Mindset
Drive accountability and speed: eliminate process/spend waste, de-risk decisions, and influence cross-functional adoption through thought leadership.
Ways of working and values
Greatness attracts Greatness: Operate at a high craft standard, seek feedback, and embrace technology/AI.
Clients grow, we grow: Lead with innovation, precision, and proof—anchored to business outcomes.
Culture of ownership: Act with speed, eliminate waste, and hold yourself accountable end‑to‑end.
Professional & Technical Qualifications
Experience: 7–10 years managing large-scale Paid Search/Shopping (>$250K/month) with autonomous client ownership and executive communications.
Platform fluency: Google/Microsoft Ads, Merchant Center; SA360/Skai; competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning.
Measurement/analytics: Advanced Excel/Sheets/PPT/Google Slides; experiment design (sample size/power), forecasting, and financial modeling; Google Analytics (or GA4) proficiency.
Automation/AI: Hands‑on with value-based bidding, PMax, audiences/signals; comfort with scripts/workflow automation.
Communication/leadership: Executive‑ready storytelling, expectation setting, and conflict resolution; demonstrated mentorship of P2–P3 talent.
Certifications: Google Search & Shopping (or completed in the first 60 days) . Additional Google certifications are a plus.
KPIs
Efficient…