Who we are:
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
As a Director, Insights , you will lead the analytics strategy for a portfolio of client business by turning complex media, performance, and business data into clear measurement frameworks, learning agendas, and high-value recommendations. You’ll serve as the senior analytics partner to client and internal leaders, helping them understand what is happening across channels, why it matters, and what should happen next. This role is highly client-facing and best suited for someone who combines strong measurement judgment, consultative presence, and business acumen with enough technical fluency to guide sophisticated analytical work without personally operating as a data scientist or data engineer every day.
Key responsibilities
Client‑Centric
Lead the development of holistic, enterprise-level measurement frameworks that move beyond channel-specific metrics to capture broader business impact.
Design and oversee multi-year learning agendas and sophisticated testing roadmaps that align with long-term client objectives and strategic business questions.
Build and maintain strong relationships with senior client stakeholders, serving as a trusted advisor on measurement strategy, analytical implications, and industry shifts.
Identify opportunities where advanced analytics can solve business problems, help scope the right analytical approach, and support the growth of high-value analytics work.
Act as the senior guardian of the analytical relationship, proactively identifying potential friction points and ensuring insights remain indispensable to client success.
Product‑Led
Use and shape reporting, BI, dashboarding, and insight-delivery environments so they better support strategic decision-making and client storytelling.
Partner with BI and Data Engineering leads to ensure the data environment supports the strategic vision without requiring you to personally own underlying pipelines or code infrastructure.
Help improve how analytics outputs are surfaced to clients and internal teams, including dashboards, visualizations, and strategic readouts.
Stay current on new technologies, data platforms, and measurement developments, and recommend improvements that strengthen the quality, speed, and usefulness of analytics delivery.
Bring strong technical fluency to cross-functional discussions so analytics, BI, and engineering teams can work toward the same business and client priorities.
Data & Measurement‑Driven
Lead the design of measurement frameworks that connect media performance to business outcomes, long-term brand health, and enterprise-level ROI.
Guide the use of advanced methods such as incrementality testing, forecasting, campaign evaluation, and broader modern measurement approaches where appropriate.
Help clients navigate the transition to more modern measurement approaches, including privacy-safe strategies and more integrated views of marketing effectiveness.
Ensure analytical outputs are accurate, decision-useful, and clearly tied to the client’s…