Life tastes better with ice cream
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.
What truly sets us apart is how we work.
We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.
We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
Job Title
Brand Manager Sharing & Scooping GMS/In Home (Carte d'Or, Viennetta, Grom)
Scope
France
Localization
Courbevoie, La Défense
Contract type
Permanent contract
Start Date
As soon as possible
THE ROLE
You are the end‑to‑end owner of your brands, shaping brand strategy while driving hands‑on execution in market.
This is a high‑accountability, high‑visibility role with real autonomy. It requires strong brand leadership, creativity, executional excellence, and commercial and financial rigor — ideal for a driven marketer looking to accelerate their career through true business ownership.
KEY RESPONSIBILITIES
Brand ownership & growth (Win with Consumers & Customers)
Own the full 6P mix for Carte d’Or In Home, Viennetta, Grom in France
Lead end‑to‑end brand strategy and brand building, ensuring relevance, desirability and differentiation
Monitor and analyze the performance of your portfolio and innovations (with Nielsen, Kantar and internal tools), identifying opportunities and implementing corrective actions when necessary
Innovation, assets & activation
Lead product development and renovation projects, from ideation to launch, in close collaboration with R&D, Supply Chain and Global / EU teams
Own brand assets and toolkits (visual identity, selling stories, POSM, activation guidelines)
Spearhead impactful brand activations across influencer, TV, social, and DOOH channels, partnering with media team and agencies to maximize reach and awareness
Performance, planning & business management
Lead brand performance tracking, translating insights into corrective growth actions
Monitor business performance and profitability of the brands, ensuring strong top‑ and bottom‑line contribution
Develop business cases, lead volume forecasting, and work closely with Demand Planning to secure robust launches and in‑year delivery
Own full marketing budget accountability, ensuring spend is optimized and fully landed in in‑year marketing plans
Project leadership & ways of working
Act as project leader, managing multiple workstreams with pace, structure and clarity
Ensure on‑time, on‑quality execution while navigating complexity and tight timelines
Collaborate cross‑functionally with CSP, R&D, Demand Planning, Finance, agencies and partners
May manage a trainee / intern, depending on project scope
PROFILE
You are someone who:
Is dynamic, driven and resilient, thriving in a demanding, fast‑paced environment
Demonstrates strong independence and ownership, with a clear bias for action
Brings solid brand management and marketing fundamentals, with a passion for brand building
Combines creativity with executional excellence — ideas only matter if they land in market
Shows strong project management discipline and comfort managing complexity
Has strong presentation and storytelling skills, able to influence and inspire stakeholders
Is commercially minded, data‑savvy, and outcome‑oriented
Enjoys working cross‑functionally and building powerful partnerships
Speaks English for cross functional team meetings and EU team…