Life tastes better with ice cream
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.
What truly sets us apart is how we work.
We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.
We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
The role
As Key Account Manager for Colruyt Group & Hard Discount, you will lead one of the largest and most strategic customer partnerships within the Belgian Ice Cream business. This role requires strong commercial leadership, strategic thinking and the ability to manage complex customer dynamics in a highly competitive retail environment.
In this role, you will operate as the end-to-end business owner for your customers, combining strategic thinking, commercial leadership and flawless execution. You will develop and execute customer strategies, shape long-term growth opportunities and lead complex negotiations that create sustainable value for both Magnum Ice Cream Company and your customers.
Success in this role requires the ability to influence senior stakeholders internally and externally and build strong partnerships at all levels of the organization. You will work closely with Belgian leadership teams as well as European commercial teams to maximize growth opportunities, accelerate innovation and strengthen our position with key retail partners.
This is a role for someone who enjoys combining strategic thinking with hands-on execution, can navigate complexity with confidence and isn't afraid to challenge the status quo. You'll have high visibility across the organization, significant ownership and the opportunity to make a real impact on our business results.
What you'll be responsible for
As Key Account Manager, you will act as the commercial owner and primary strategic contact for Colruyt Group and Hard Discount customers.
Commercial Ownership & P&L Accountability
Own a significant customer portfolio and lead the delivery of turnover, profit, market share and customer performance targets.
Develop and execute ambitious customer business plans aligned with company objectives.
Manage the full customer P&L and optimize commercial investments to maximize sustainable growth and return.
Strategic Customer Leadership
Define and execute short- and long-term customer strategies based on shopper, category and customer insights.
Identify new growth opportunities and build strategic initiatives that strengthen both customer partnerships and business performance.
Shape the long-term growth agenda with customers, including innovation, assortment, pricing and promotional strategies.
Negotiation & Value Creation
Lead complex annual negotiations and trading term discussions with senior customer stakeholders.
Secure agreements that deliver mutual growth while protecting profitability and strategic priorities.
Build compelling customer propositions based on facts, insights and value creation principles.
Customer & Channel Development
Drive excellence in assortment, promotion, visibility, pricing and execution.
Translate category and shopper insights into winning activation plans.
Accelerate business performance through innovation launches and category growth initiatives.
Strategic Internal Leadership
Act as the voice of the customer within the organization.
Influence key business decisions through…