Life tastes better with ice cream
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.
What truly sets us apart is how we work.
We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.
We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
Job Title: RTM Manager
Scope : Designing, Implementing, and Optimizing the company's route-to-market strategy to ensure products reach customers efficiently and profitably.
Location: Mumbai HO
Terms : FTE
Life tastes better with ice cream
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure-play ice cream company, we have the scale and ambition to make a real difference.
What truly sets us apart is how we work.
We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high-performance, collaborative and focused on getting things done.
We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
The role
What you'll be responsible for
1. National RTM Strategy & Design
Develop the long-term Route-to-Market strategy for the business.
Key responsibilities include:
* Design future RTM architecture by channel, geography and town class.
* Develop differentiated RTM models for Metro, Urban, Semi-Urban and sub-stockist markets.
* Define optimal servicing models across General Trade, Modern Trade, Quick Commerce and Out-of-Home.
* Evaluate Direct Distributor, Super Distributor, Sub-stockist, Redistribution Stockist and Hybrid RTM models.
* Benchmark best practices from leading FMCG companies (Coca-Cola, Mondelez, HULPepsiCo).
* Develop business cases for RTM transformation initiatives.
2. Distributor Network Optimization
Own national distributor network effectiveness.
Responsibilities include:
* Design optimal distributor footprint.
* Evaluate distributor span using:
* Outlet universe
* Geography
* Sales potential
* Distance
* Cost-to-serve
* Throughput
* Recommend:
* New distributors
* Distributor consolidation
* Distributor restructuring
* Distributor exits
* Create annual Distributor Network Plan.
3. Distributor Profitability, Margin & ROI Modelling
Ensure distributors remain profitable while delivering business objectives.
Responsibilities include:
* Develop distributor P&L models.
* Design distributor ROI framework.
* Recommend distributor margin structures.
* Evaluate investment payback.
* Model impact of:
* Fuel cost
* Delivery frequency
* Warehouse investment
* Salesman productivity
* Cabinet density
* Recommend differentiated commercial models.
4. Distributor Infrastructure Excellence
Establish infrastructure governance standards.
Own:
* Distributor infrastructure audit framework.
* Warehouse standards.
* Cold chain compliance.
* Vehicle adequacy.
* Delivery capability.
* Manpower norms.
* Working capital health.
* Infrastructure scorecards.
Develop…