Seeking Marketing Manager for a Member Association
TorchLight Hire is seeking a Marketing Manager to join the growing marketing team of our Arlington, VA-based client. The Marketing Manager will own strategy and execution for a focused portfolio of products, programs, and/or events. The ideal candidate is a hands-on, strategic marketing partner who can make complex offerings compelling, influence senior leaders, and use AI thoughtfully.
Location
Arlington, VA — hybrid, in-office Tuesday through Thursday; candidates must live within commuting distance
Employment
Direct hire, full-time, permanent opportunity
Hybrid schedule, in-office Tuesday through Thursday
Role Responsibilities
Own the go-to-market plan for a portfolio of products, programs, or events—run planning sessions with program managers, build the strategy, and get sign-off from department leaders
Turn complex programs into clear value propositions, messaging frameworks, and stories that resonate with co-op leaders and staff
Run integrated campaigns across email, web, content, and direct mail, and recommend social activations to the organization’s social team
Stay hands-on: write copy, build emails and forms, and create audience segments
Track pacing and performance through dashboards, and lead post-program debriefs that give stakeholders insight, not just numbers
Present plans to senior leaders and steer stakeholders toward the most effective approach, including pushing back when timelines or asks don’t add up
Contribute to the annual marketing planning cycle and help grow content and thought-leadership marketing
Use AI thoughtfully to create, edit, and test content and to streamline workflows
Skills and Experience
5+ years of marketing experience, ideally in a complex, matrixed organization managing multiple internal stakeholders
Track record of integrated, multichannel campaigns with measurable results, and the ability to explain what the data means
Strong email marketing skills, including building campaigns and audience segments
Confidence presenting to and influencing VP- and SVP-level leaders
Rigor in managing campaigns through a project management system (e.g., Microsoft Planner, Asana, Monday.com)
Enthusiasm for using AI in marketing, backed by sharp editorial judgment
Adaptability and a positive attitude in an environment where systems and processes are evolving
Product marketing experience, association or mission-driven background, and marketing automation experience (e.g., Marketo, HubSpot, Salesforce Marketing Cloud) a plus