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Where is the work:
Field-based: Work is conducted on-site at customer locations.
What's in it for you
The Sales Director is responsible for leading the overall sales strategy and commercial performance for a Thermo King dealer organisation. This role oversees both internal and external sales representatives, drives revenue growth across equipment, parts, and service offerings, and ensures strong customer engagement across assigned markets. The Sales Director provides leadership, coaching, and direction to the sales team while partnering with operations, service, parts, finance, and leadership teams to align sales execution with business goals.
Position Reports to: Managing Director
Location: Tamworth/ remotely
What you will do
Lead, develop, and manage a team of internal and external sales representatives to achieve sales, margin, and growth objectives.
Establish and execute the dealer sales strategy for Thermo King products, aftermarket solutions, service programs, and customer support offerings.
Drive revenue growth across key areas including transport refrigeration equipment, parts, maintenance agreements, service contracts, and related customer solutions.
Set sales goals, performance expectations, and territory or account strategies for inside and outside sales team members.
Monitor sales pipeline activity, forecasting accuracy, market trends, and team performance metrics to ensure achievement of business targets.
Coach, mentor, and develop sales team members through regular performance feedback, training, and field engagement.
Build and maintain strong relationships with key customers, fleet operators, service partners, and prospective accounts.
Partner with dealer leadership and cross-functional teams including service, operations, parts, and finance to ensure alignment between customer commitments and operational execution.
Oversee pricing strategy, proposal development, and major commercial negotiations in support of profitable growth.
Identify market opportunities, competitive risks, and customer needs to refine sales strategies and expand market share.
Support recruiting, onboarding, and talent development for internal and external sales roles.
Ensure use of CRM and related systems for opportunity management, customer tracking, reporting, and forecast management.
Represent the dealership professionally in customer meetings, industry events, and regional business activities.
Promote a high-performance, customer-focused sales culture centred on accountability, teamwork, and results.
What you will bring
Bachelor’s degree in business, Marketing, Management, or a related field, or equivalent combination of education and experience.
Progressive experience in sales leadership, business development, account management, or commercial operations.
Experience managing internal and field-based sales teams.
Demonstrated success leading sales strategy, revenue growth, and market development initiatives.
Strong leadership, coaching, and team development skills.
Excellent communication, negotiation, and presentation abilities.
Solid financial and business acumen, including pricing, margin management, and forecasting.
Proficiency with CRM systems, Microsoft Office applications, and sales reporting tools.
Ability to travel regularly within…