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Team Overview
TransUnion Canada’s Sales team brings solution expertise to clients across the Canadian market. We partner with marketers to understand their most important business challenges and apply TransUnion’s data, analytics and Marketing Solutions to address them. Working closely with our sales, solution and analytics teams, we help clients reach the right audiences, measure what works and improve marketing performance
This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.
Role Overview And Core Responsibilities
As Head of Business Development, Marketing Solutions, you will partner closely with our sales teams to grow the Marketing Solutions business in Canada and serve as the subject matter expert for TransUnion’s audience, measurement and Marketing Mix Modeling (MMM) solutions. You will work with existing TransUnion clients and new prospects to understand their challenges, show how our solutions address them and move opportunities from discovery through to close.
Key Responsibilities:
Be the expert: bring expert-level knowledge of TransUnion’s audience, identity, activation, measurement and MMM solutions, and independently lead client conversations from discovery through solution positioning.
Grow the business: partner with sales teams to grow existing client relationships, identify and develop new Marketing Solutions opportunities, and deliver against revenue targets.
Lead discovery: work with marketing, analytics and agency stakeholders to understand audience and measurement challenges and turn them into use cases and business cases.
Lead the pursuit: guide opportunities through presentations, objection handling, negotiation, close and hand-off to client success.
Bring in specialists: engage solution, analytics and implementation partners for methodology, data feasibility, model design and validation as opportunities progress.
Share market insight: pass on market, customer and competitor insight to inform sales strategy and product development .
Required Knowledge And Experiences
10+ years’ experience selling data-driven Marketing Solutions.
A track record of developing and closing Marketing Solutions opportunities with senior client stakeholders.
Expert-level knowledge of audiences, identity, targeting, activation, measurement and MMM, with a proven ability to improve acquisition, media effectiveness and marketing ROI.
Ability to explain complex concepts in terms of client outcomes for executive, marketing and agency audiences.
An established network across marketing, media and agency ecosystems.
Understanding of banking, insurance, fintech, retail and related industries.
Experience negotiating enterprise agreements within large, matrixed organizations.
A curious problem solver who asks the right questions to uncover the real issue.
Persuasive communicator who is persistent, detail-oriented and customer-focused.
Willingness to travel as needed.
The expected pay range for this position is $122,000 - $147,500 annually. The pay information provided for this position reflects a reasonable estimate of the range of expected compensation for this job. At TransUnion, actual compensation is based on careful consideration of many factors such as (but not limited to) an individual’s education, training, work experience, job related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. In addition, variable compensation is based on applicable company guidance and plan documents as well as performance.
This job posting is for an existing vacancy. The opening is the result of a newly created position.
Accommodation is available, including for applicants with disabilities, in accordance with applicable laws.
TransUnion Overview:
At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose…