Market Development Manager
Tredegar Surface Protection
About the Company
Tredegar High Performance Films delivers innovative, high-value film solutions that protect, enhance, and elevate products across global markets. Through our Surface Protection business, we provide industry-leading masking films engineered to safeguard critical optical and specialty substrates, backed by clean-room manufacturing, proven technology, and world-class supply reliability. Our Advanced Packaging Films division complements this with versatile, eco-minded packaging materials designed for clarity, strength, and brand impact across consumer, industrial, medical, and automotive applications. Together, we bring customers trusted performance, technical partnership, and forward-thinking material innovation. About the Role
Are you a strategic thinker who thrives at the intersection of customers, markets, and technology? Tredegar Surface Protection is seeking an experienced Market Development Manager to lead our efforts to identify, evaluate, prioritize, and commercialize new growth opportunities in adjacent markets, emerging applications, and technology-driven spaces.
In this highly visible role, you will serve as a bridge among customers, markets, technology, manufacturing, commercial teams, and business leadership. You will develop market assessments, competitive analyses, financial evaluations, and business cases, and shape the value propositions and commercialization pathways that leverage our capabilities in specialty films, coatings, and advanced materials. From concept through commercialization, you will lead cross-functional initiatives and deliver recommendations that drive profitable, sustainable growth in differentiated, value-added markets. What You'll Do
Lead and manage market development processes and growth initiatives for the Surface Protection business.
Identify, evaluate, and prioritize adjacent markets, emerging applications, and technology-driven opportunities that align with our capabilities and strategic objectives.
Develop market assessments, competitive analyses, financial evaluations, strategic business plans, and business cases that guide investment and growth decisions.
Monitor industry trends, customer needs, regulatory developments, and emerging technologies to uncover future growth opportunities.
Assess the market attractiveness, competitive positioning, technical feasibility, and value-creation potential of prospective opportunities.
Recommend opportunities that create sustainable competitive advantage in differentiated, value-added markets.
Build strong relationships with customers, industry experts, suppliers, technology partners, universities, and industry associations to stay ahead of evolving market needs.
Serve as the voice of the market, translating customer requirements and market intelligence into actionable growth initiatives.
Partner with Commercial, Engineering, Research & Development, Manufacturing, Operations, Finance, and other teams to evaluate and develop new products, applications, and markets.
Lead cross-functional growth initiatives from concept through commercialization, including value propositions, commercialization strategies, and go-to-market plans.
Evaluate opportunities to apply existing technologies, products, and manufacturing capabilities in new markets and applications.
Present recommendations, business cases, and strategic insights to senior leadership, influencing decisions through analytical rigor and sound judgment.
Represent Surface Protection at customer meetings, industry events, conferences, and networking forums.
Foster collaboration across functions, businesses, geographies, and organizational levels.
Travel as needed to support customer engagement, industry involvement, and business development activities.
Support other activities as needed to drive overall business growth and strategic effectiveness.
What You'll Bring
Required Qualifications
Experience in an industrial or…